Services · Pay-Per-Lead Campaigns
Pay-Per-Lead Campaigns for General Contractors
The Challenge
The Lead Generation Trap Sinking General Contractors
Shared leads and hidden costs
of buyers choose whoever responds first
Paying for Leads That Get Resold 4+ Times Before You See Them
General contractors using shared lead marketplaces often receive the same homeowner inquiry after it's been sold to 4-5 competing bids, triggering a race to the bottom on price before scheduling an estimate. With of buyers choosing the first responder, contractors lose margin not to skill, but to speed — and shared marketplaces guarantee you're rarely first. This bidding war erodes profitability on jobs like kitchen remodels or roof replacements where margins are already tight.
$90.92 average cost per lead in home services search
Pricing Nobody Can Explain
Contractor lead generation cost ranges from $50 per lead to $5,000+ monthly commitments, and providers rarely explain what justifies the price. Between raw ad spend, lead seller price, agency fees, and your own time, the true all-in cost per lead is nearly impossible to calculate.
10-20 hours/week lost managing DIY ad campaigns
Paying for Leads That Never Convert
Low-quality, non-exclusive leads burn your estimators' time on homeowners who were never serious. Meanwhile, DIY Google and Facebook campaigns can cost $5-10K in wasted spend before you learn what doesn't work — hours better spent running construction projects.
The GrowthPros System
How GrowthPros Delivers Leads as a Product for General Contractors
Not marketing services. Not retainers. Qualified construction project leads, delivered ready for your pipeline.
GrowthPros sells leads as a product — exclusive and capped-shared general contractor leads, each one qualified, time-stamped, and consent-recorded before it ever reaches you. Every delivered lead gets AI voice, SMS and email follow-up inside a five-minute window, 24/7, because contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes. Leads land where your team already works: webhook, Zapier, or native integration into Salesforce, HubSpot, ServiceTitan and most others, or a provisioned CRM ready the same day with exportable data. Have a dormant list of past homeowners and prospects sitting in your CRM? Our dead lead reactivation multi-channel AI sequence typically re-engages 8-of it — priced 60-below new-lead cost.
- Exclusive or capped-shared leads by niche — capped means a hard maximum of two buyers, never five like Angi or HomeAdvisor
- Every lead followed up by AI voice, SMS and email within five minutes, 24/7 — included with every lead, not an upsell
- Leads delivered into your CRM with the full consent trail attached — disclosure text, timestamp, IP address, and contacting party
Why GrowthPros
Why General Contractors Choose GrowthPros
Exclusivity That Protects Your Margins
Every exclusive or capped-shared lead for home improvement projects — from window replacements to deck builds — gets AI voice, SMS, and email follow-up within five minutes, 24/7, ensuring your estimating team is the first to contact the homeowner, even outside business hours.
of buyers choose whoever responds first
Speed-to-Lead Built In, Free
Dormant opt-in lists from past estimate requests or service inquiries are reactivated using a multi-channel AI sequence (SMS first, then voice, then email), typically re-engaging 8–of previously unresponsive contacts without new ad spend.
8–of a dormant database re-engages
Compliance You Can Hand to Your Attorney
Every lead carries a consent record, lists are DNC-scrubbed before outbound contact, and opt-outs are honored immediately and permanently across SMS, voice and email — with FCC one-to-one consent direction built in from day one.
Consent-recorded, DNC-scrubbed leads with full audit trail
Scope of Work
What the work includes.
- Leads by Niche: exclusive and semi-exclusive general contractor leads, each qualified before it reaches your pipeline
- AI Speed-to-Lead: every lead gets voice, SMS and email follow-up within five minutes, 24/7 — included, never an upsell
- Capped-Shared Pricing: semi-exclusive leads go to a hard maximum of two buyers, costing less per lead than exclusive
- Dead Lead Reactivation: revive your dormant, opted-in CRM list with a multi-channel AI sequence — typically 8-re-engage
- CRM & Delivery: webhook, Zapier, or native integration into Salesforce, HubSpot, Follow Up Boss, ServiceTitan and most others — or a provisioned CRM the same day
- Compliance Trail: every lead carries disclosure text, timestamp, IP address, and the named contacting party, with opt-outs honored permanently
How It Runs
The path, step by step.
01
Book the 15-Minute Qualification Call
Tell us your niche and your goal — buy exclusive construction leads, revive a dead list, or both. The call is free, honest about fit, and commits you to nothing.
02
We Source or Reactivate
We source fresh exclusive general contractor leads by niche, or run the multi-channel AI sequence across your opted-in database — DNC-scrubbed, consent-recorded, and qualified before delivery.
03
Leads Land in Your CRM, Followed Up in Minutes
AI voice, SMS and email qualify intent and book the call or hand off a warm contact. Leads arrive in your CRM with the consent trail attached. Reactivation campaigns run 30-90 days; funnel submissions are reviewed the same business day.
Quick Wins
Worth doing first.
- Lead delivery via webhook or Zapier into tools like JobNimbus or Buildertrend, so estimates and follow-ups start in the same system your crew uses
- Every lead includes a timestamped consent record and DNC-scrubbed verification — ready for audit if your legal team needs proof of compliant outreach
The Difference
What sets the work apart.
- Leads as a product — not another marketing retainer
- Capped-shared means two buyers max, never five
- Five-minute AI follow-up included with every lead
- Every lead qualified, time-stamped, and consent-recorded
- Dead lead reactivation at 60-below new-lead cost
- Native CRM delivery: ServiceTitan, HubSpot, Salesforce, more
- DNC-scrubbed lists with FCC one-to-one consent built in
- No self-serve checkout — a real 15-minute qualification call
Questions
Asked and answered plainly.
Home services leads run in a directional band of $30-$150+ per lead, finalized on your 15-minute qualification call — never invented numbers. Exclusive leads cost 2-4x a shared lead but close 15-higher, while capped-shared leads (maximum two buyers) cost less per lead. There's no self-serve checkout; the call sets real numbers based on your volume and goals.
No. Exclusive leads go to you alone. Our capped-shared leads go to a hard maximum of two buyers — never five, unlike shared marketplaces such as Angi or HomeAdvisor. Every lead is qualified, time-stamped, and consent-recorded before delivery, so you know exactly what you're getting.
Every lead GrowthPros delivers gets AI voice, SMS and email follow-up within five minutes, 24/7 — it qualifies intent and books the call or hands off a warm contact. It's included with every lead, not an upsell, and it runs alongside whatever follow-up your team already does. Speed matters: contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes.
Yes. Connect or upload an opted-in dormant list and our multi-channel AI sequence — SMS first, voice follow-up, email backup — re-engages and qualifies contacts, then pushes them back into your CRM. Typically 8-of a dormant database re-engages, and reactivation is priced per qualified reactivation at 60-below new-lead cost. Campaigns run 30-90 days, and we only target pre-existing, opted-in relationships — never cold lists.
Book the free 15-minute qualification call — it commits you to nothing and is honest about fit. Once we set your niche, volume, and pricing, we source fresh exclusive leads or launch your reactivation sequence. Leads deliver into your CRM via webhook, Zapier, or native integration into ServiceTitan, HubSpot, Salesforce and most others — or a provisioned CRM ready the same day with exportable data. Funnel submissions are reviewed the same business day.