Services · Pay-Per-Lead Campaigns
Pay-Per-Lead Campaigns for Solar Panel Installers
The Challenge
Why Solar Installers Are Drowning in Acquisition Costs
Acquisition costs that won't quit
23% of system price
Shared leads for residential solar go cold in under 5 minutes — wasting $40+ per lead
Solar installers pay upwards of $40 per shared lead for residential homeowners, but Facebook and aggregator leads demand immediate follow-up or they go cold — with only 5–typically converting. At $0.75/W customer acquisition cost (roughly $5,250 per 7kW system), wasted leads directly inflate CAC, which rose 9.2% from 2018 to 2020 despite falling system prices. Without AI-driven speed-to-lead, your team misses the critical window where contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes.
5–conversion on shared leads
Shared leads rot in minutes
Facebook leads are cheap but demand immediate follow-up within minutes or they go cold — or get closed by a competitor who called first. Meanwhile, shared aggregator leads are often low-intent or outdated, with only 5–typically converting according to SunLead.
$40+ per shared lead
You're paying for leads that never close
Paid channels deliver poor lead quality — Google Ads converting at 10–and Facebook at 5–and every cancellation is pure cost with zero revenue. Buying leads for residential homeowners has long been industry standard at upwards of $40 per lead, but quality rarely matches the price.
The GrowthPros System
How GrowthPros Fixes Solar Lead Generation for Installers
Leads as a product — not another marketing retainer
GrowthPros sells qualified solar leads as a product, not marketing services. Every lead is exclusive or capped-shared (never more than two buyers), consent-recorded, time-stamped, and delivered straight into your CRM. Then our AI follows up by voice, SMS, and email within five minutes — the window that makes contact roughly 100x more likely than waiting thirty minutes. You get homeowners who actually answered, with the consent trail attached, ready for your site assessment and proposal.
- Exclusive solar leads by niche — qualified, consent-recorded, and never dumped into a shared inbox with five other installers chasing the same homeowner.
- AI speed-to-lead included with every lead: voice, SMS, and email follow-up inside five minutes, 24/7 — because of buyers choose whoever responds first.
- Leads land where your team works — webhook, Zapier, or native integration into Salesforce, HubSpot, ServiceTitan and most others, or a provisioned CRM ready the same day.
Why GrowthPros
Why Solar Panel Installers Choose GrowthPros
Cut your effective CAC
Every exclusive solar lead gets AI voice, SMS, and email follow-up within five minutes — included, not an upsell — so you contact homeowners while intent is high and beat competitors to the appointment.
Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes
Beat the five-minute window
Capped-shared solar leads go to a maximum of two buyers — never five — reducing bidding wars and wasted appointments on low-intent contacts from shared aggregators.
Exclusive leads close 15–higher than shared leads
Compliance built in from day one
Re-engage your dormant solar CRM list with an SMS-first AI sequence — typically 8–of opted-in contacts re-engage — then push qualified leads straight into ServiceTitan, HubSpot, or your native CRM with full consent trails attached.
Typically 8–of a dormant database re-engages
Scope of Work
What the work includes.
- Exclusive and capped-shared solar leads by niche — each one qualified, time-stamped, and consent-recorded, never dumped into a shared inbox.
- AI Speed-to-Lead included with every lead: voice, SMS, and email follow-up inside a five-minute window, 24/7, at no extra cost.
- Capped means capped: semi-exclusive leads go to a hard maximum of two buyers — unlike shared marketplaces such as Angi or HomeAdvisor that sell to five.
- Dead Lead Reactivation: revive your dormant, opted-in CRM list with a multi-channel AI sequence — typically 8–of a dormant database re-engages.
- CRM & Delivery built for installers: webhook, Zapier, or native integration into Salesforce, HubSpot, Follow Up Boss, ServiceTitan and most others — or a provisioned CRM ready the same day with exportable data.
- Compliance-first sourcing: DNC-scrubbed lists, immediate and permanent opt-outs across SMS, voice, and email, and FCC one-to-one consent direction built in from day one.
How It Runs
The path, step by step.
01
Book the 15-minute qualification call
Tell us your territory, your volume target, and whether you want exclusive solar leads, capped-shared, or both. We set real numbers on the call — no invented pricing, no self-serve checkout.
02
We source and qualify your leads
Fresh exclusive leads by niche — DNC-scrubbed, consent-recorded, and qualified before delivery. AI voice, SMS, and email follow up within five minutes to confirm intent and book the call or hand off a warm contact.
03
Leads land in your CRM, ready to close
Every lead arrives with its consent trail attached, integrated into Salesforce, HubSpot, ServiceTitan, or a provisioned CRM ready the same day. Funnel submissions are reviewed the same business day.
Quick Wins
Worth doing first.
- Reduce solar customer acquisition costs by leveraging exclusive leads that close 15–higher than shared — cutting wasted appointments and cancellations that eat pure cost.
- Activate your existing opted-in solar leads with AI-powered reactivation — no new ad spend, just qualified re-engaged contacts pushed into your CRM at 60–below new-lead cost.
The Difference
What sets the work apart.
- Leads sold as a product, not a marketing retainer.
- Exclusive leads — or capped at two buyers, never five.
- AI voice, SMS, and email follow-up within five minutes, included.
- Every lead consent-recorded with full disclosure trail.
- DNC-scrubbed lists with immediate, permanent opt-out honoring.
- Native CRM delivery: Salesforce, HubSpot, ServiceTitan, and more.
- Dead lead reactivation revives your dormant opted-in list.
- 15-minute qualification call sets real numbers — no invented pricing.
Questions
Asked and answered plainly.
Home services leads run in a directional band of $30–$150+, finalized on your 15-minute qualification call — we never invent numbers. Exclusive leads cost 2–4x a shared lead but close 15–higher; capped-shared leads cost less per lead with a hard maximum of two buyers.
Every lead gets AI voice, SMS, and email follow-up inside a five-minute window, 24/7 — included with every lead, not an upsell. Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, and about of buyers choose whoever responds first.
Yes. Every lead carries a consent record with disclosure text, timestamp, IP address, and the named contacting party. Lists are DNC-scrubbed before any outbound contact, opt-outs are honored immediately and permanently across SMS, voice, and email, and FCC one-to-one consent direction is built in from day one.
After your qualification call, we source fresh leads by niche and connect delivery via webhook, Zapier, or native integration into Salesforce, HubSpot, ServiceTitan and most others — or provision a CRM ready the same day with exportable data. Funnel submissions are reviewed the same business day.
Shared marketplaces sell the same lead to as many as five contractors, which is why only 5–of shared aggregator leads typically convert. GrowthPros caps semi-exclusive leads at two buyers maximum, qualifies and consent-records every lead before delivery, and includes AI follow-up within five minutes — so you're not racing four other installers to a cold homeowner.