You payper lead.
Per lead is how we typically price — exclusive, capped-shared, or blended to your economics. It's not the only structure we've run: reactivation is priced per qualified reactivation, and some programs fit a monthly volume commitment better. The bands below are directional; your real number comes off a short call.
Per lead
The standard. Every delivered lead carries a price — exclusive, capped-shared, or blended — and it arrives qualified and time-stamped before you pay for it. You always know what a lead costs before it lands.
Per qualified reactivation
How reactivation programs are priced: you pay for contacts that re-engage and qualify — never for the raw size of the list you hand over.
Monthly volume commitment
When volume is predictable, a monthly program locks your allocation and your per-lead rate instead of buying ad hoc at spot pricing.
Hybrid structures
Mixed models we have run for specific programs — blended exclusivity tiers, partial volume commitments, performance components. If your economics need a custom shape, ask on the call.
Exclusive
01The default for verticals where shared racing kills close rates
- Leads sold to you only — no co-buyers
- AI follow-up within 5 minutes included
- Consent record + DNC scrub on every lead
- CRM push or provisioned CRM
Closes 15–30% higher than shared — usually the better cost-per-close despite the higher sticker.
Discuss VolumeCapped-Shared
02Blended economics with a hard ceiling on co-buyers
- Maximum two buyers per lead — never five
- AI follow-up within 5 minutes included
- Consent record + DNC scrub on every lead
- CRM push or provisioned CRM
The common industry pattern where exclusivity is not critical and cost-per-lead matters most.
Discuss VolumeReactivation
03Revenue you already paid for, left on the table
- Multi-channel AI sequence on your opted-in list
- SMS-first with voice and email backup
- Qualified contacts returned to your CRM
- Full consent and opt-out handling
Typically re-engages 8–15% of a dormant database at a fraction of new-lead cost.
Revive a ListDirectional bands from 2026 industry benchmarks, not a quote. We typically price per lead — exact numbers depend on niche, geography, volume and exclusivity, and are set on a short qualification call.
| Niche | Directional CPL | Notes |
|---|---|---|
| Auto | $25 – $60 | Volume vertical; capped-shared is common here. |
| Insurance | $15 – $50 auto · $100 – $300 commercial | Varies heavily by line; commercial at the top end. |
| Real estate | $100 – $500+ | Trending upward; exclusivity matters most here. |
| Home services | $30 – $150+ | HVAC and roofing at the higher end of the range. |
| Finance / mortgage | $80 – $250 | Rate-environment sensitive. |
Directional bands from 2026 industry benchmarks, not a quote. We typically price per lead — exact numbers depend on niche, geography, volume and exclusivity, and are set on a short qualification call.
Get real numbers for your niche.
Fifteen minutes on a call, and you leave with volume, exclusivity and per-lead cost for your geography — or a reactivation estimate for your dormant list.