Services · Pay-Per-Lead Campaigns
Pay-Per-Lead Campaigns for Dental & Vision
The Challenge
Why Optometry Practices Bleed Revenue Before the Exam Even Starts
Bleed Revenue
of buyers choose whoever responds first
Missed Calls = Missed Comprehensive Exams & Specialty Fittings
Patients calling for annual comprehensive exams, contact lens evaluations, or specialty services like orthokeratology and myopia management often reach voicemail during peak hours. With of buyers choosing whoever responds first, slow callbacks send patients to competitors offering same-day OCT imaging or vision therapy consultations. Each missed call represents not just a $150–$300 exam fee, but potential lifetime value from annual recalls, contact lens supply orders, and family referrals.
18% of in-network claims denied
Vision Plan Denials Eroding Optical & Medical Revenue
Optometry practices face unique dual-billing complexity: routing medical eye exams (ICD-10 codes like H52.13 for myopia, H35.32 for diabetic retinopathy) through medical insurance while vision plans (VSP, EyeMed) cover refractions and materials. Coding errors on bundled services — OCT (92134), fundus photography (92250), and contact lens fittings (92310) — trigger denials. With 18% of in-network claims denied and some vision plans reaching 80% denial rates, practices lose thousands monthly on clean claim submission failures and missing modifiers (-25, -RT, -LT).
80% of medical bills contain errors
Revenue Leakage From Uncollected Patient Balances & Slow AR
Errors occur in up to 80% of medical bills, and optometry is no exception. Missed multi-factor eligibility verification for vision vs. medical benefits, uncollected copays at time of service for materials (frames, lenses, coatings), and accounts receivable stretching past 90 days create silent revenue leakage. Practices spending 15+ hours weekly on prior authorizations for specialty lenses or vision therapy leave money on the table — revenue earned but never collected due to billing workflow gaps.
The GrowthPros System
How GrowthPros Feeds Your Schedule With Pay-Per-Lead Campaigns
Leads as a product — not another marketing retainer
GrowthPros doesn't sell marketing services. We sell leads: exclusive and capped-shared optometry and vision-care leads, each one qualified, time-stamped, and consent-recorded before it ever reaches your team. The moment a lead arrives, our AI follows up by voice, SMS and email within a five-minute window — 24/7 — qualifying intent and booking the exam consultation while your front desk focuses on patients in the chair. Leads land directly in your CRM via webhook, Zapier, or native integration, each with its full consent trail attached. And if you're sitting on a dormant, opted-in patient list, our dead lead reactivation sequence typically re-engages 8–15% of it at 60–80% below new-lead cost.
- Exclusive optometry leads — never shared with five buyers like Angi-style marketplaces; capped-shared means a hard maximum of two
- AI speed-to-lead included with every lead: voice, SMS and email follow-up inside five minutes, around the clock
- CRM & delivery built in — webhook, Zapier, or native integration into Salesforce, HubSpot, ServiceTitan and most others, or a provisioned CRM the same day
Why GrowthPros
Why Optometry Practices Choose GrowthPros
Speed That Wins the Patient
When a patient requests a comprehensive exam or asks about ortho-k fitting availability, our AI voice agent calls back within five minutes — 24/7, including evenings when parents research myopia management for children. The AI qualifies intent (routine exam vs. medical visit vs. specialty service), confirms vision plan details, and books directly into your EHR schedule. Contacting within five minutes makes contact roughly 100x more likely than at thirty minutes, and of buyers choose whoever responds first.
5-minute AI follow-up window, 24/7; 100x contact likelihood vs. 30-minute delay; choose first responder
Compliance You Can Hand to Your Billing Team
Every lead — whether a new patient inquiry for scleral lenses or a reactivated recall patient overdue for diabetic eye exam — arrives with a complete consent record: disclosure text, timestamp, IP address, and named contacting party. Lists are DNC-scrubbed before any outbound contact; opt-outs honored immediately across SMS, voice, and email. This compliance trail satisfies FCC one-to-one consent requirements and gives your billing team documented proof for audit-ready patient acquisition records.
Consent-recorded, DNC-scrubbed leads with full audit trail
More Revenue From the List You Already Own
Your dormant recall list — patients overdue for annual exams, contact lens reorders, or pediatric myopia progression checks — is a revenue asset. Our multi-channel AI sequence (SMS first, voice follow-up, email backup) re-engages opted-in contacts only, qualifies intent, and pushes warm patients back into your CRM for scheduling. Typically 8–15% of a dormant database re-engages, priced 60–80% below new-lead cost. Reactivation campaigns run 30–90 days with same-day funnel review.
8–15% of dormant databases re-engage; 60–80% below new-lead cost
Scope of Work
What the work includes.
- Exclusive and capped-shared pay-per-lead campaigns for optometry and vision care — each lead qualified, time-stamped, and consent-recorded, never dumped into a shared inbox.
- AI speed-to-lead on every delivered lead: voice, SMS and email response within a five-minute window, 24/7 — included with every lead, not an upsell.
- Dead lead reactivation that revives your dormant, opted-in patient lists with a multi-channel AI sequence — SMS first, voice follow-up, email backup — typically re-engaging 8–15% of the database.
- CRM & delivery flexibility: webhook, Zapier, or native integration into Salesforce, HubSpot, Follow Up Boss, ServiceTitan and most others — or a provisioned CRM ready the same day with exportable data.
- Compliance built in from day one: disclosure text, timestamp, IP address and named contacting party on every lead, DNC-scrubbing before any outbound contact, and immediate permanent opt-out honoring.
- Transparent directional pricing set on a 15-minute qualification call — exclusive leads cost 2–4x shared but close 15–30% higher; reactivation runs 60–80% below new-lead cost.
How It Runs
The path, step by step.
01
Book the 15-Minute Qualification Call
Tell us about your optometry practice — your patient goals, your coverage area, and whether you want fresh exclusive leads, reactivation of a dormant list, or both. We'll be honest about fit and the call commits you to nothing.
02
We Source and Qualify Your Leads
We source fresh exclusive eye care leads by niche, or run the multi-channel AI sequence across your opted-in database — DNC-scrubbed, consent-recorded, and qualified before delivery. AI voice, SMS and email follow-up fires within minutes.
03
Warm Contacts Land in Your CRM
Qualified, consent-recorded leads arrive where your team works — with the full consent trail attached. Reactivation campaigns run 30–90 days, and funnel submissions are reviewed the same business day.
Quick Wins
Worth doing first.
- Reactivate patients overdue for annual comprehensive exams and contact lens evaluations — typically 8–15% re-engage at 60–80% below new patient acquisition cost
- Capture after-hours inquiries for pediatric myopia management and specialty contact lens fittings with AI voice follow-up within five minutes, 24/7
The Difference
What sets the work apart.
- Leads sold as a product — not another vague marketing retainer
- Exclusive leads close 15–30% higher than shared marketplace leads
- Capped-shared means two buyers maximum — never five
- AI voice, SMS and email follow-up inside five minutes, included free
- Every lead time-stamped, qualified and consent-recorded before delivery
- Dead patient list reactivation at 60–80% below new-lead cost
- Native CRM delivery into Salesforce, HubSpot, ServiceTitan and more
- DNC-scrubbed lists with FCC one-to-one consent direction built in
Questions
Asked and answered plainly.
You buy leads as a product, not marketing services. We source exclusive or capped-shared eye care leads — people actively looking for exams, eyewear, or vision services in your coverage area — qualify them, time-stamp them, and attach a full consent record. AI voice, SMS and email follow-up fires within five minutes of delivery, 24/7, before the lead goes cold.
Exclusive leads go only to you and typically cost 2–4x a shared lead, but they close 15–30% higher. Capped-shared leads cost less per lead but go to a hard maximum of two buyers — never five, unlike shared marketplaces such as Angi or HomeAdvisor. The 15-minute qualification call sets real numbers for your market.
Yes. Every lead carries a consent record with disclosure text, timestamp, IP address, and the named contacting party. Lists are DNC-scrubbed before any outbound contact, opt-outs are honored immediately and permanently across SMS, voice and email, and reactivation targets only pre-existing, opted-in relationships — never cold lists. FCC one-to-one consent direction is built in from day one.
After your 15-minute qualification call, we source fresh exclusive leads by niche or run the reactivation sequence across your opted-in database. CRM delivery — webhook, Zapier, or native integration into Salesforce, HubSpot, ServiceTitan and most others — or a provisioned CRM can be ready the same day. Reactivation campaigns run 30–90 days, and funnel submissions are reviewed the same business day.
Shared marketplaces sell the same lead to five or more buyers, so you're racing four competitors to the phone. Our capped-shared leads go to a maximum of two buyers, exclusive leads go to you alone, and every lead — regardless of tier — gets AI voice, SMS and email follow-up inside five minutes. We do not guarantee that any lead will close; the promise is the process: qualified, consent-recorded leads followed up inside the promised window.