Pay-Per-Lead Campaigns for Commercial General Contractors

Slow Response Kills Commercial Bids — 100x Contact Drop-Off After 5 Minutes

In commercial general contracting, where negotiated contracts and CM-at-risk selections hinge on relationships with owner's reps and architects, contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes. Yet most GCs rely on estimators and project executives to manually return calls between site walks, OAC meetings, and subcontractor buyout — leaving plan room inquiries and RFP notifications sitting idle during the critical decision window. of buyers choose whoever responds first, meaning the GC who calls back at 4 PM loses the pre-bid meeting invite to the competitor who answered at 9:03 AM.

Dormant Bid Lists Bleed Revenue — 8–Re-engagement Rate Untapped

Commercial contractors accumulate opted-in databases from years of plan room downloads, pre-qualification packages, AIA G702/G703 payment application contacts, and substantial completion walkthroughs. These lists sit dormant in CRMs like Procore, Buildertrend, or Viewpoint — representing millions in past pursuit costs. Typically 8–of a dormant database re-engages when contacted with a multi-channel AI sequence, but internal BD teams lack bandwidth to systematically revive contacts across SMS, voice, and email while managing active buyout and change order (CO) negotiations.

Shared Lead Marketplaces Dilute Exclusivity on $500K+ Projects

Platforms like Angi or HomeAdvisor resell the same lead to five or more buyers. For high-value commercial projects — where a single tenant improvement, ground-up build, or renovation contract can exceed $500K — that dilution destroys margins. Commercial GCs bidding on plan room opportunities or negotiated select-bid lists need exclusive or capped-shared access (max two buyers) to protect fee percentages and avoid racing to the bottom on general conditions vs. general requirements pricing.

Exclusive Access to High-Intent Commercial Projects

Exclusive leads close 15–higher than shared leads. Capped-shared leads max out at two buyers — not five like Angi or HomeAdvisor — protecting your margin on commercial construction bidding software and plan room opportunities. When you're the only GC or one of two invited to a negotiated project walkthrough with the owner's rep, you control the schedule of values (SOV) conversation and value engineering (VE) proposals before competitors even see the drawings.

Exclusive leads cost 2–4x a shared lead and close 15–higher

Speed-to-Lead That Wins Negotiated Contracts

AI follows up in minutes — voice, SMS, and email qualify intent and book the call or hand off a warm contact. In commercial GC, where of buyers choose the first responder, that five-minute window determines who gets the sit-down with the owner's rep on a CM-at-risk interview shortlist. The AI qualifies project scope, delivery method (design-bid-build vs. design-build), and budget range before your estimator even opens the bid package.

Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes

Compliance-Ready Consent Records on Every Lead

Every lead carries a consent record: disclosure text, timestamp, IP address, and named contacting party. Lists are DNC-scrubbed before outbound contact; opt-outs honored immediately across SMS, voice, and email. FCC one-to-one consent direction built in from day one — critical for AIA G702/G703 payment application workflows and mechanics lien waiver (conditional/unconditional) compliance. Reactivation targets only pre-existing, opted-in relationships — never cold lists — so your BD team never risks TCPA exposure on dormant plan room contacts.

Every lead carries a consent record: disclosure text, timestamp, IP address, and the named contacting party

Define Your Niche and Goal

Tell us the commercial GC niche — tenant improvement, ground-up, design-build, public works — and whether you want exclusive leads, dead list reactivation, or both. A 15-minute qualification call sets real numbers — no self-serve checkout.

We Source and Qualify — You Get Consent-Recorded Leads

We source fresh exclusive leads by niche or run the multi-channel AI sequence across your opted-in database — DNC-scrubbed, consent-recorded, qualified before delivery. Reactivation campaigns run 30–90 days.

AI Follows Up in Minutes — Leads Land in Your CRM

Every lead gets AI voice, SMS, and email within five minutes, 24/7. Leads push to your CRM via webhook, Zapier, or native integration (Salesforce, HubSpot, Follow Up Boss, ServiceTitan, and most others) — or a provisioned CRM ready same day with exportable data.