Services · Pay-Per-Lead Campaigns
Pay-Per-Lead Campaigns Built for Home Services Contractors
The Challenge
The Hidden Cost of Slow Response in Home Services
Lead leakage from delayed follow-up
5 min
Slow Response Loses Replacement Jobs
Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes — and of buyers choose whoever responds first. For replacement contractors running kitchen table demos on HVAC, plumbing, or roofing projects, every minute of lead decay means a homeowner scrolling to the next bid. Your technicians are already booked solid — you can't afford to chase raw leads that went cold while you were on a service call.
Wasted spend
Wasted Spend on Price Shoppers and Dead Ends
Unqualified leads waste budget on price shoppers and dead ends while technicians chase low-intent appointments. In PHCP-PVF niches especially, a lead that turns out to be a tire-kicker on a water heater replacement burns through your cost per acquisition fast. You're paying for raw inquiries, not qualified appointments set.
5+ buyers
Shared Leads Force Bidding Wars
Shared lead marketplaces like Angi or HomeAdvisor sell your leads to multiple contractors — often five or more — forcing you into bidding wars over the same opportunity. When a roofing inquiry is blasted to five contractors, the homeowner gets overwhelmed and the race to the bottom starts. You end up competing on price instead of value, eroding margins on every kitchen table presentation.
The GrowthPros System
How GrowthPros Delivers Pay-Per-Lead Campaigns for Home Services Contractors
Qualified leads, AI follow-up in minutes, and CRM-ready delivery — built for plumbing, HVAC, roofing, electrical and more.
GrowthPros sells leads as a product — not marketing services — delivering exclusive and capped-shared home service leads that are qualified, time-stamped, and consent-recorded. Every lead triggers AI voice, SMS and email follow-up within five minutes, 24/7. We reactivate your dormant opted-in lists using multi-channel AI sequences (SMS first, then voice, then email) — typically 8–of a dormant database re-engages. Leads land in your CRM via webhook, Zapier, or native integrations with ServiceTitan, Follow Up Boss, Salesforce, HubSpot and more — or we provision a CRM same-day. All leads include consent records and are DNC-scrubbed for compliance.
- Exclusive and capped-shared leads by niche (plumbing, HVAC, roofing, electrical) — max two buyers per lead, never five
- AI Speed-to-Lead: voice, SMS and email follow-up within five minutes for every fresh or reactivated lead
- Dead Lead Reactivation: multi-channel AI sequence revives 8–of your opted-in dormant lists, pushing qualified contacts back into your CRM
Why GrowthPros
Why Home Services Contractors Choose GrowthPros
Higher Close Rates on Exclusive Leads
Exclusive leads cost 2–4x a shared lead but close 15–higher — and since we cap sharing at two buyers max, you avoid the bidding wars of Angi or HomeAdvisor. Your estimators walk into kitchen table demos knowing they're the only voice the homeowner hears, not the third call that day. For replacement contractors in HVAC, plumbing, and roofing, that difference shows up directly in your sold funnel stage conversion.
Exclusive leads close 15–higher
Five-Minute AI Follow-Up Wins More Jobs
With AI voice, SMS and email responding in under five minutes, you contact leads when they're roughly 100x more likely to answer than at thirty minutes — and of buyers choose whoever responds first. The AI qualifies intent on the first touch: confirms the homeowner owns the property, verifies project timeline, and books the demo slot directly into your calendar. No more lead leakage while your crew is in the field.
Respond in 5 minutes → contact ~100x more likely
Recover Lost Revenue from Dead Lists
Reactivate your existing opted-in CRM contacts with AI SMS, voice and email — typically 8–of a dormant database re-engages, priced per qualified reactivation at 60–below new-lead cost. That HVAC maintenance list from three years ago? The roofing estimates that never closed? The AI sequence re-engages, qualifies, and pushes warm contacts back into ServiceTitan or your CRM with consent records attached — ready for your team to call.
8–of dormant lists re-engaged
Scope of Work
What the work includes.
- Exclusive home service leads by niche (plumbing, HVAC, roofing, electrical) — qualified, time-stamped, consent-recorded
- Capped-shared leads limited to two buyers maximum — never shared with five or more competitors
- AI Speed-to-Lead: automated voice, SMS and email follow-up within five minutes for every lead, 24/7
- Dead Lead Reactivation: multi-channel AI sequence (SMS first) re-engages opted-in dormant lists — typically 8–re-engage
- CRM & Delivery: native integrations with ServiceTitan, Follow Up Boss, Salesforce, HubSpot, webhook, Zapier — or same-day provisioned CRM
- Full compliance: DNC-scrubbed lists, consent records on every lead, permanent opt-out honoring, FCC one-to-one ready
How It Runs
The path, step by step.
01
Tell Us Your Niche and Goal
Specify whether you want exclusive home service leads (plumbing, HVAC, roofing, electrical), dead list reactivation, or both — we’ll source or qualify accordingly.
02
We Source and Qualify with AI
We deliver DNC-scrubbed, consent-recorded leads or run multi-channel AI sequences (SMS first) on your opted-in list — qualifying intent before delivery.
03
Leads Land in Your CRM — Followed Up in Minutes
Every lead gets AI voice, SMS and email follow-up within five minutes, then lands in your CRM via webhook, Zapier, ServiceTitan, HubSpot or our provisioned system — with full consent trail.
Quick Wins
Worth doing first.
- Missed-call text-back automation captures after-hours inquiries so no inquiry goes cold while your crew is in the field
- DNC-scrubbed reactivation campaigns protect your reputation while reviving opted-in contacts — FCC one-to-one consent direction built in from day one
The Difference
What sets the work apart.
- Leads sold as a product — not a service — so you pay only for qualified, consent-recorded contacts with zero marketing retainers
- AI follow-up (voice, SMS, email) within five minutes on every lead — included, not an upsell — making contact roughly 100x more likely than at thirty minutes
- Capped-shared means max two buyers — never five like Angi or HomeAdvisor — reducing competition per lead
- Dead lead reactivation revives 8–of your existing opted-in lists using AI SMS-first sequences at 60–below new-lead cost
- Every lead includes a full consent record (disclosure, timestamp, IP, contacting party) for FCC one-to-one compliance
- Leads land where you work: native CRM integrations (ServiceTitan, Follow Up Boss, Salesforce, HubSpot) or same-day provisioned CRM
- DNC-scrubbed before any contact — opt-outs honored immediately and permanently across SMS, voice and email — no compliance risk
- Serves home services niches explicitly: plumbing, HVAC, roofing, electrical — with exclusive and semi-exclusive lead options
Questions
Asked and answered plainly.
Exclusive leads go to one buyer only. Capped-shared leads are strictly limited to two buyers maximum — enforced by our system — unlike Angi or HomeAdvisor which sell to five or more.
Yes. We take your opted-in dormant list, run a multi-channel AI sequence (SMS first, then voice, then email), re-engage and qualify contacts, then push them back into your CRM — typically 8–of a dormant database re-engages, priced per qualified reactivation at 60–below new-lead cost.
Every lead includes a consent record with disclosure text, timestamp, IP and contacting party. We DNC-scrub all lists before contact and honor opt-outs immediately and permanently across SMS, voice and email — built for FCC one-to-one consent requirements.
After a 15-minute qualification call to confirm niche and volume, we can launch fresh lead sourcing or reactivation campaigns the same business day — CRM setup or integration included.
We sell leads as a product — not a service — with exclusive or capped-shared (max two buyers) options, AI follow-up in five minutes, and consent-recorded delivery. No long-term contracts, no marketing retainers — just qualified leads landed in your CRM.