Services · Pay-Per-Lead Campaigns
Pay-Per-Lead Campaigns Built for Home Health Care Agencies
The Challenge
The Staffing Crisis Is Starving Home Health Agencies of Growth
staffing crisis
1M nurse deficit
Nurse Shortage Drives Demand Growth While Capacity Stalls
Home health agencies face a critical imbalance: employment needs for home health and personal care aides are projected to grow between 2020 and 2030, while nursing home and assisted living providers report significant or severe workforce shortages. This gap means agencies receive more referrals than they can staff, leading to lost revenue and delayed patient care as competitors who respond first capture the opportunity.
report shortages
Recruiting Qualified Caregivers Keeps Getting Harder
Agencies report 92 percent of nursing home providers and 70 percent of assisted living providers face significant or severe workforce shortages — and two-thirds of nursing homes say shortages may force them to close.
demand growth
Demand Is Exploding While Capacity Stalls
Home health and personal care employment needs are projected to grow 33 percent between 2020 and 2030, and the US home healthcare market is projected to reach $167,795.6 million by 2030 — agencies that can't capture demand lose it to whoever responds first.
The GrowthPros System
How GrowthPros Feeds Your Census Without Another Marketing Retainer
Leads as a product — not another agency invoice
GrowthPros sells qualified, time-stamped, consent-recorded leads to home health care agencies as a product, not a marketing service. Every lead arrives exclusive or capped-shared (a hard maximum of two buyers — never five like Angi or HomeAdvisor), and each one gets AI voice, SMS and email follow-up inside a five-minute window, 24/7. With roughly of buyers choosing whoever responds first, speed-to-lead isn't an upsell — it's included with every lead. Leads land directly in your CRM with the consent trail attached, so your intake team works warm, compliant contacts instead of a shared inbox.
- Exclusive or capped-shared (max two buyers) home health care leads — each qualified, time-stamped, and consent-recorded before delivery
- AI voice, SMS and email follow-up within five minutes on every lead, included free — not an upsell
- Dead lead reactivation: revive your dormant, opted-in referral and inquiry database — typically 8–of it re-engages
Why GrowthPros
Why Home Health Care Agencies Choose GrowthPros
Beat the Five-Minute Window
Every home health lead receives AI-powered voice, SMS, and email follow-up within five minutes—24/7—ensuring your admissions team connects with families seeking skilled nursing, therapy, or personal care services before competitors respond, directly addressing the industry reality that roughly of buyers choose the first responder.
Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes
Compliance You Can Show
Dormant inquiry lists from past home health service requests—such as prior physical therapy episodes or home aide assessments—are re-engaged via SMS-first AI sequences, typically reactivating 8–of opted-in contacts and returning them to your CRM with full consent records for immediate intake processing.
Typically 8–of a dormant database re-engages
Mine the Census You Already Paid For
Your dormant CRM list of past inquiries is an opted-in asset — our multi-channel AI sequence (SMS first, voice follow-up, email backup) typically re-engages 8–of it, priced per qualified reactivation at 60–below new-lead cost.
Typically 8–of a dormant database re-engages
Scope of Work
What the work includes.
- Exclusive home health care leads delivered one-to-one, closing 15–higher than shared leads — capped-shared options cost less per lead with a hard two-buyer maximum
- AI Speed-to-Lead on every lead: voice, SMS and email response within minutes, 24/7, qualifying intent and booking the intake call before your competitor calls back
- Dead Lead Reactivation: connect or upload your opted-in dormant list and a multi-channel AI sequence (SMS first, voice follow-up, email backup) typically re-engages 8–of it
- CRM & Delivery built around your team: webhook, Zapier, or native integration into Salesforce, HubSpot, Follow Up Boss, ServiceTitan and most others — or a provisioned CRM ready the same day
- Full compliance trail on every lead: disclosure text, timestamp, IP address, named contacting party, DNC scrubbing before any outbound contact, and permanent opt-out honoring
- Transparent directional pricing finalized on a 15-minute qualification call — no invented numbers, no self-serve checkout, no outcome guarantees, just a process you can audit
How It Runs
The path, step by step.
01
Book the 15-Minute Qualification Call
Tell us your service area, payer mix, and census goals. The call is free, honest about fit, and commits you to nothing.
02
We Source or Reactivate
We deliver fresh exclusive home health care leads, run the multi-channel AI sequence across your opted-in dormant list, or both — DNC-scrubbed, consent-recorded, qualified before delivery.
03
Leads Land in Your CRM, Warm
AI follows up in minutes by voice, SMS and email, qualifies intent, and hands your intake team a warm contact with the consent trail attached — webhook, Zapier, or native CRM integration.
Quick Wins
Worth doing first.
- AI follow-up includes voice calls that leave compliant voicemails with disclosure text when no answer—critical for reaching seniors or caregivers who screen calls but still need home health services.
- Every reactivated lead from your dormant home health list includes the original consent timestamp and IP address, ensuring audit-ready documentation for HHVBP and PDGM compliance during intake.
The Difference
What sets the work apart.
- Leads sold as a product, not a marketing retainer
- Capped-shared means a hard maximum of two buyers — never five
- AI voice, SMS and email follow-up inside five minutes, 24/7
- Every lead is qualified, time-stamped, and consent-recorded
- Dead lead reactivation revives the opted-in list you already own
- Native delivery into Salesforce, HubSpot, ServiceTitan and more
- DNC-scrubbed lists with immediate, permanent opt-out honoring
- No self-serve checkout — real numbers set on a qualification call
Questions
Asked and answered plainly.
We source leads by niche and sell them as a product: exclusive leads go to one buyer, while capped-shared leads go to a hard maximum of two buyers — never five, unlike shared marketplaces such as Angi or HomeAdvisor. Exclusive leads cost 2–4x a shared lead and close 15–higher, so you can choose the economics that fit your census goals.
Every lead — freshly sourced or reactivated — gets AI voice, SMS and email follow-up inside a five-minute window, 24/7. The AI qualifies intent and either books the intake call or hands off a warm contact. Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, and this follow-up is included with every lead, not an upsell.
Every lead carries a consent record with the disclosure text, timestamp, IP address, and named contacting party. Lists are DNC-scrubbed before any outbound contact, opt-outs are honored immediately and permanently across SMS, voice and email, and reactivation targets only pre-existing, opted-in relationships — FCC one-to-one consent direction is built in from day one.
Yes — connect or upload your opted-in dormant list and our multi-channel AI sequence (SMS first, voice follow-up, email backup) re-engages and qualifies contacts, then pushes them back into your CRM. Typically 8–of a dormant database re-engages, reactivation campaigns run 30–90 days, and pricing is per qualified reactivation at 60–below new-lead cost.
Shared marketplaces sell the same lead to five or more buyers and leave follow-up entirely to you. GrowthPros delivers exclusive or capped-shared (max two buyers) leads, each qualified, time-stamped and consent-recorded, with AI voice, SMS and email follow-up inside five minutes included on every lead. Leads land directly in your CRM — Salesforce, HubSpot, ServiceTitan, or a provisioned CRM ready the same day.