Services · Pay-Per-Lead Campaigns
Pay-Per-Lead Campaigns Built for Executive Search Firms
The Challenge
The Headwinds Squeezing Executive Search Firms
Slower Searches, Shrinking Retainers
4.4% US unemployment by end of 2025
Retained Search Demand Is Softening While Your Cost Per Engagement Climbs
US unemployment climbed from 3.4% in April 2023 to 4.4% by end of 2025, and clients are pausing or stretching retained search engagements as a result. Rising rates and tariff pressures extended recruiter revenue declines through 2023-2024, while in-house talent acquisition teams and AI-driven sourcing tools compress the fees external firms can charge. If your pipeline depends on inbound mandates drying up between placements, every idle week in the search cycle burns overhead with no offsetting revenue.
60-90 day traditional search timelines
60-90 Day Search Cycles Are Losing You Mandates Before You Start
Clients increasingly view the traditional 60-90 day timeline to produce a candidate slate as too slow — especially for emerging C-suite roles like Chief AI Officer, where tenure pressure intensifies the search cycle. In a market projected to reach USD 103.54 billion by 2031, the firms winning retained mandates are the ones who can open conversations with qualified candidates in days, not months. If your first touch on a new mandate takes hours instead of minutes, you're already behind the firms that respond first.
$35,879 average US executive hire cost
In-House TA Teams and Fee Compression Are Squeezing Retained Margins
US executive hires now average $35,879 — up 21% from 2022, versus $5,475 for non-executive roles — and corporate clients are using that math to push back on retained fees. Meanwhile, expanding in-house talent teams and AI-driven sourcing tools are absorbing work that once flowed to external search firms. With the retained search model holding 62.88% of market share in 2025, competition for that shrinking pool of mandates is fiercer than ever — you can't afford to let qualified candidate leads sit uncontacted while a competitor's recruiter picks up the phone first.
The GrowthPros System
How GrowthPros Fills Your Pipeline for Executive Search
Qualified, exclusive leads — plus AI that re-engages the dormant opted-in lists you already own — delivered into your CRM with a full consent trail.
GrowthPros sells leads as a product, not marketing services. For executive search and leadership talent acquisition firms, that means exclusive or capped-shared leads (never more than two buyers) that are qualified, time-stamped, and consent-recorded before delivery. Every lead — freshly sourced or reactivated from a dormant CRM list — gets AI voice, SMS and email follow-up inside a five-minute window, 24/7. And since contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, your recruiters only touch warm, qualified contacts instead of chasing cold names. Leads land directly in Salesforce, HubSpot, or your existing CRM via webhook, Zapier, or native integration — or we provision a CRM ready the same day.
- Exclusive and capped-shared leads by niche — qualified, time-stamped, and consent-recorded, never dumped into a shared inbox
- AI speed-to-lead: voice, SMS and email follow-up inside five minutes, 24/7, included with every lead — not an upsell
- Dead lead reactivation: revive dormant, opted-in CRM lists with a multi-channel AI sequence (SMS first, voice follow-up, email backup), typically re-engaging 8-of a dormant database
Why GrowthPros
Why Executive Search Firms Choose GrowthPros
Five-Minute Speed-to-Lead
When a senior candidate or mandate referral comes in, your firm is always first to the conversation. Every delivered lead gets AI voice, SMS and email follow-up inside a five-minute window, 24/7 — so even when your recruiters are deep in market mapping or client meetings, no qualified contact waits. In executive search, where relationships compound, being the first firm to reach a prospective client or passive candidate sets the tone for the entire engagement.
of buyers choose whoever responds first; contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes.
Compliance Built In From Day One
Every lead your firm works carries a consent record — disclosure text, timestamp, IP address, and the named contacting party — so when a corporate client's legal team asks how you sourced a candidate or mandate contact, you have the full audit trail. Lists are DNC-scrubbed before any outbound contact, and opt-outs are honored immediately and permanently across SMS, voice and email, aligned with FCC one-to-one consent direction. For firms handling confidential C-suite searches, that documentation protects both your placement and your reputation.
Every lead arrives with disclosure text, timestamp, IP address, and named contacting party attached — DNC-scrubbed before outbound contact.
Exclusive Beats Shared — By Design
Exclusive leads cost 2-4x a shared lead but close 15-higher — and for executive search, exclusivity is the entire point. When a prospective client or candidate contact is exclusive to your firm, your recruiters aren't racing three other search firms to the same conversation. Capped-shared leads go to a hard maximum of two buyers — never five, unlike shared marketplaces such as Angi or HomeAdvisor — so even your lower-cost pipeline stays protected.
Exclusive leads close 15-higher than shared leads; capped-shared means a hard max of two buyers.
Scope of Work
What the work includes.
- Exclusive and capped-shared leads by niche — each qualified, time-stamped, and consent-recorded before it ever reaches your team
- AI speed-to-lead engine: voice, SMS and email response within minutes of delivery, 24/7, included with every lead at no extra cost
- Dead lead reactivation: multi-channel AI sequence (SMS first, voice follow-up, email backup) that re-engages and qualifies dormant contacts, then pushes them back into your CRM
- Native CRM delivery into Salesforce, HubSpot, Follow Up Boss, ServiceTitan and most others via webhook or Zapier — or a provisioned CRM ready the same day with exportable data
- Compliance infrastructure: DNC-scrubbed lists, permanent opt-out honoring across SMS, voice and email, and FCC one-to-one consent direction built in from day one
- Flexible structures: exclusive leads, capped-shared leads, per-qualified-reactivation pricing at 60-below new-lead cost, monthly volume commitments and hybrid options
How It Runs
The path, step by step.
01
Tell Us the Niche and the Goal
A 15-minute qualification call: buy exclusive leads, revive a dormant opted-in list, or both. Real numbers are set here — no self-serve checkout, no invented pricing.
02
We Source, Qualify, and Follow Up
We source fresh exclusive leads or run the multi-channel AI sequence across your opted-in database — DNC-scrubbed, consent-recorded, qualified before delivery. AI follows up in minutes via voice, SMS and email.
03
Warm Leads Land in Your CRM
Qualified leads arrive in Salesforce, HubSpot, or a provisioned CRM ready the same day — each with its consent trail attached. Reactivation campaigns run 30-90 days; funnel submissions are reviewed the same business day.
Quick Wins
Worth doing first.
- Revive the candidate database you already own: dead lead reactivation runs a multi-channel AI sequence (SMS first, voice follow-up, email backup) across your opted-in dormant list — typically 8-of a dormant database re-engages — at 60-below new-lead cost.
- Keep every lead inside the tools your recruiters already use: leads land via webhook, Zapier, or native integration into Salesforce, HubSpot, Follow Up Boss, ServiceTitan and most others — or a provisioned CRM ready the same day with exportable data.
The Difference
What sets the work apart.
- Leads as a product — qualified, time-stamped, consent-recorded, never dumped into a shared inbox
- Capped means capped: hard maximum of two buyers, never five like Angi or HomeAdvisor
- AI voice, SMS and email follow-up inside five minutes, 24/7, included with every lead
- Dead lead reactivation revives 8-of dormant opted-in lists you already own
- Full consent trail on every lead: disclosure text, timestamp, IP, named contacting party
- DNC-scrubbed lists with opt-outs honored immediately and permanently
- One pipeline, not three vendors — sourcing, follow-up, and CRM delivery in one place
- No invented numbers: pricing finalized on a free 15-minute qualification call
Questions
Asked and answered plainly.
You pay per qualified lead, not a retainer. Exclusive leads cost 2-4x a shared lead but close 15-higher, and capped-shared leads cost less per lead with a hard maximum of two buyers. Directional cost-per-lead bands are finalized on a free 15-minute qualification call — we don't invent numbers on a pricing page.
Yes — that's exactly what dead lead reactivation is for. If you have an opted-in dormant CRM list, we run a multi-channel AI sequence (SMS first, voice follow-up, email backup) that typically re-engages 8-of the database, then pushes qualified contacts back into your CRM. We only work with pre-existing, opted-in relationships — never cold lists.
Every lead carries a consent record: disclosure text, timestamp, IP address, and the named contacting party. All lists are DNC-scrubbed before any outbound contact, opt-outs are honored immediately and permanently across SMS, voice and email, and FCC one-to-one consent direction is built in from day one.
Funnel submissions are reviewed the same business day. After a 15-minute qualification call, we either source fresh exclusive leads or launch a reactivation campaign (which runs 30-90 days). Leads land via webhook, Zapier, or native integration into Salesforce, HubSpot and most other CRMs — or we provision a CRM ready the same day with exportable data.
Shared marketplaces like Angi or HomeAdvisor sell the same lead to five buyers; our capped-shared model is a hard maximum of two. And unlike in-house sourcing, every lead gets AI voice, SMS and email follow-up inside five minutes, 24/7 — included, not an upsell — with a full consent trail attached to each lead. It's one pipeline, not three vendors.