Services · Pay-Per-Lead Campaigns
Pay-Per-Lead Campaigns Built for Battery Storage Installers
The Challenge
The Hidden Costs Killing Battery Storage Installer Growth
Acquisition Costs at Record Highs
$0.85/W
Customer Acquisition Costs Are Eating Battery Storage Margins
US residential solar customer acquisition costs hit a record $0.85/W in H1 2023 — a 13% jump year over year — and acquisition is now the single highest cost category in the residential solar and storage cost stack, above hardware, labor, or permitting. For battery storage installers quoting Powerwall and Enphase systems, every dollar spent on clicks, impressions, and unqualified form fills comes straight off an already thin margin. Paying for leads instead of ads means you only pay when a qualified, consent-recorded opportunity actually lands in your CRM.
$6K-$7K/project
Permitting and Interconnection Delays Stretch Projects 2–6 Months
Complex interconnection and permitting processes — especially under the NEM 3.0 net billing transition, where time-of-use optimization and self-consumption ratio now drive the storage upsell — create 2–6 month project delays. SEIA estimates permitting complexity adds $6,000–$7,000 per average residential project. Meanwhile, every day a storage inquiry sits cold, your close rate drops. SolarAPP+ adoption helps on permits, but nothing fixes a lead that went to the first installer who called back.
choose first responder
Slow Follow-Up Loses of Buyers to Whoever Responds First
About of buyers choose whoever responds first, and contacting a lead within 5 minutes makes contact roughly 100x more likely than at 30 minutes. Most battery storage installers can't staff 24/7 response for Powerwall and backup power inquiries — especially during utility rate-change spikes and storm-season demand surges. While you're on a job site, a national installer's call center is booking the consultation.
The GrowthPros System
How GrowthPros Delivers Battery Storage Installer Growth
Exclusive leads by niche, AI follow-up in minutes, and dead lead reactivation — all in one pipeline.
GrowthPros sells leads as a product — not marketing services. We source exclusive and capped-shared (max 2 buyers) leads for home services niches including battery storage installers. Every lead is qualified, time-stamped, and consent-recorded before delivery. Our AI follows up via voice, SMS, and email within 5 minutes, 24/7. We also reactivate your dormant opted-in CRM lists with a multi-channel AI sequence — typically 8–re-engage. Leads land in your CRM (Salesforce, HubSpot, ServiceTitan, or our provisioned CRM) with full consent trails attached.
- Exclusive and capped-shared leads by niche — qualified, consent-recorded, never dumped into a shared inbox
- AI voice, SMS, and email follow-up within 5 minutes, 24/7 — included with every lead, not an upsell
- Dead lead reactivation on your existing opted-in database — multi-channel AI sequence, DNC-scrubbed, 8–typical re-engagement
Why GrowthPros
Why Battery Storage Installer Choose GrowthPros
Lower Cost Per Qualified Opportunity
Pay per qualified lead, not per click. Exclusive battery storage leads close 15–higher than shared leads, and capped-shared leads go to a hard maximum of two buyers — never the five-plus contractors fighting on Angi or HomeAdvisor. Directional home services lead cost runs $30–$150+. And if you have a dormant, opted-in CRM list from past solar or electrical work, reactivation campaigns re-engage it at 60–below new-lead cost.
Exclusive leads close 15–higher than shared leads; reactivation runs 60–below new-lead cost.
Speed-to-Lead That Beats National Installers
Every lead — fresh or reactivated — gets AI voice, SMS, and email follow-up inside a five-minute window, 24/7/365, included with every lead rather than sold as an upsell. No hiring night staff to field time-of-use rate questions or backup power inquiries during outages. Leads land natively in ServiceTitan, Salesforce, HubSpot, or via webhook and Zapier, each with its consent trail attached.
Contact within 5 minutes makes contact roughly 100x more likely than at 30 minutes — and of buyers choose whoever responds first.
Compliance-Ready Every Lead
Every delivered lead carries a full consent record — disclosure text, timestamp, IP address, and named contacting party. Lists are DNC-scrubbed before any outbound contact, opt-outs are honored immediately and permanently across SMS, voice, and email, and reactivation targets only pre-existing opted-in relationships with FCC one-to-one consent direction built in from day one.
Full consent trail on every lead: disclosure text, timestamp, IP, and named contacting party — DNC-scrubbed before outbound.
Scope of Work
What the work includes.
- Exclusive and capped-shared (max 2 buyers) leads for home services niches including battery storage, qualified and consent-recorded before delivery
- AI Speed-to-Lead: voice, SMS, and email follow-up within 5 minutes, 24/7/365 — included with every lead at no extra cost
- Dead Lead Reactivation: multi-channel AI sequence (SMS first, voice follow-up, email backup) on your opted-in dormant database — typically 8–re-engage
- CRM Delivery: webhook, Zapier, or native integration into Salesforce, HubSpot, Follow Up Boss, ServiceTitan, and most major CRMs — or a provisioned CRM ready same day
- Compliance-First: every lead carries a consent record (disclosure text, timestamp, IP, named contacting party); lists DNC-scrubbed; opt-outs honored immediately and permanently
- One Pipeline: fresh lead sourcing + reactivation + AI follow-up + CRM delivery — all from one vendor, not three
How It Runs
The path, step by step.
01
Tell Us Your Niche & Goal
Book a 15-minute qualification call. We'll discuss your target geography, lead type (exclusive or capped-shared), and whether you have a dormant list to reactivate. No commitment — just honest fit assessment.
02
We Source & Qualify Leads
We generate fresh exclusive leads for battery storage installer near me searches, or run our multi-channel AI sequence across your opted-in database. Every lead is DNC-scrubbed, consent-recorded, and qualified before delivery.
03
Leads Land in Your CRM — Followed Up in Minutes
Leads deliver via webhook, Zapier, or native integration into Salesforce, HubSpot, ServiceTitan, Follow Up Boss, or our provisioned CRM (ready same day). AI follows up within 5 minutes via voice, SMS, and email. Reactivation campaigns run 30–90 days.
Quick Wins
Worth doing first.
- Book the free 15-minute qualification call — we'll set real numbers for exclusive battery storage leads in your service area, honest about fit, committing you to nothing.
- Have a dormant list of past solar or electrical customers? A 30–90 day reactivation campaign can re-engage opted-in contacts at 60–below new-lead cost and push qualified conversations straight back into your CRM.
The Difference
What sets the work apart.
- Leads as a product — not marketing services or agency retainers
- Capped-shared means max 2 buyers — never 5 like Angi or HomeAdvisor
- AI follow-up in 5 minutes included with every lead — not an upsell
- Dead lead reactivation on your owned data — 8–typical re-engagement
- Full consent records on every lead — disclosure, timestamp, IP, named party
- DNC-scrubbed before any outbound — opt-outs honored permanently across channels
- Your CRM or ours — webhook, Zapier, native integrations, or provisioned same day
- Owned by AIQ Labs — sibling brands: AI Business Sites (CRM/platform) and Worqd (agency)
Questions
Asked and answered plainly.
Directional cost-per-lead for home services niches runs $30–$150+ for exclusive leads. Capped-shared (max 2 buyers) costs less per lead. Exact pricing is set on a 15-minute qualification call based on your geography, volume commitment, and lead type — no self-serve checkout, no invented numbers.
Yes — if the list is opted-in and pre-existing relationship. Our Dead Lead Reactivation runs a multi-channel AI sequence (SMS, voice, email) across your DNC-scrubbed database. Typically 8–of dormant contacts re-engage as qualified conversations, pushed back into your CRM at 60–below new lead cost.
Every lead carries a consent record: disclosure text, timestamp, IP address, and the named contacting party. Lists are DNC-scrubbed before any outbound contact. Opt-outs are honored immediately and permanently across SMS, voice, and email. Reactivation targets only pre-existing opted-in relationships — never cold lists.
Leads are qualified and delivered same business day. AI follow-up (voice, SMS, email) fires within 5 minutes of lead creation — 24/7. Delivery is via webhook, Zapier, or native integration into Salesforce, HubSpot, ServiceTitan, Follow Up Boss, or our provisioned CRM (ready same day).
Angi/HomeAdvisor sell shared leads to 5+ contractors. GrowthPros sells exclusive leads (yours alone) or capped-shared (max 2 buyers). Every lead is qualified, consent-recorded, and followed up by AI in 5 minutes — included, not upsold. We also reactivate your owned dormant lists. One pipeline, not a marketplace.