CRM & Lead Delivery Solutions for Mortgage Brokers

Mortgage Leads Go Cold in Minutes — and 40–60% of Them Never Convert

Mortgage lenders lose 40–60% of inbound leads due to slow follow-up or poor tracking. A borrower who fills out a refi or purchase inquiry at 8pm expects a response that night — not the next business day. Every hour a lead sits untouched, your loan officers are losing qualified borrowers to the broker down the street, and your cost-per-lead spend goes with them.

The Average Mortgage Lead Response Time is 19 Hours

The average response time for mortgage leads is 19 hours — a death sentence for conversion. Research shows leads contacted within five minutes are roughly 100x more likely to be reached than those contacted at thirty minutes, and of buyers choose whoever responds first. At 19 hours, your LO isn't following up on a lead; they're following up on a memory.

40% of New Mortgage Leads Never Get Contacted at All

Nearly half of all new mortgage leads receive zero follow-up, wasting acquisition spend before a loan officer ever picks up the phone. Between rate-lock deadlines, pipeline management, and compliance paperwork, unworked leads pile up in CRMs — leads you already paid for that a competitor will happily close.

First Responder Advantage

Every delivered mortgage lead gets AI voice, SMS and email follow-up inside a five-minute window, 24/7 — including the 8pm refi inquiries and Sunday purchase leads your LOs miss. Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, and of borrowers choose whoever responds first. First responder advantage, built into every lead — not an upsell.

Leads contacted within five minutes are roughly 100x more likely to be reached than at thirty minutes (Oldroyd et al., 2011); of buyers choose the first responder.

Automated Lead Nurturing

Dead Lead Reactivation revives the dormant, opted-in borrower lists already sitting in your CRM — past refi inquiries, pre-approvals that never funded, purchase leads from last rate cycle. A multi-channel AI sequence (SMS first, voice follow-up, email backup) re-engages and qualifies contacts, then pushes them back into your CRM with consent trails attached. Typically 8–of a dormant database re-engages, at a fraction of new-lead cost.

Typically 8–of a dormant opted-in database re-engages; reactivation is priced per qualified contact at 60–below new-lead cost.

Built-In Compliance

Every mortgage lead carries a consent record — disclosure text, timestamp, IP address, and the named contacting party. Lists are DNC-scrubbed before any outbound contact, opt-outs are honored immediately and permanently across SMS, voice and email, and FCC one-to-one consent direction is built in from day one. Your compliance file writes itself, lead by lead.

Every lead delivered with a full consent trail: disclosure text, timestamp, IP address, and named contacting party — DNC-scrubbed before delivery.

Tell Us Your Niche and Goal

Specify whether you want exclusive mortgage leads, to revive a dead list, or both — we’ll tailor the sourcing or reactivation campaign.

We Source and Qualify

We deliver fresh exclusive mortgage leads or run a DNC-scrubbed, consent-recorded AI sequence across your opted-in database — qualifying before delivery.

Leads Land in Your CRM

AI follows up in minutes via voice, SMS and email. Qualified leads land in your CRM with consent trails attached — reactivation campaigns run 30–90 days.