CRM & Lead Delivery Built for Senior Living Placement Services

Shared referral leads mean five advisors chase the same family — and nobody wins the move-in

Big referral networks push the same family to multiple placement advisors and communities simultaneously, so you're paying full price for a fraction of the chance at the move-in. On shared marketplaces like Angi or HomeAdvisor, one lead can go to five buyers. With assisted living averaging $5,830 per month nationally — and ranging from roughly $4,000 to nearly $8,000 depending on state and care levels — every competing advisor in the queue dilutes your lead-to-move-in conversion and drags down revenue per occupied room for everyone involved.

Referral fees of 50–100% of first month's fees are eating your placement margins

Referral agencies typically cost 50% to 100% of the first month's fees for senior living communities, and placement providers feel held hostage by high fees with little choice. When a single assisted living placement runs families about $5,830 per month on national average, a referral fee that consumes half or all of the first month destroys the economics of every placement cycle — especially when you're already operating with thin margins against occupancy rate and NOI targets.

Families searching for memory care don't wait — and your inbox does

Families searching for memory care placement help or assisted living options don't wait. Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, and of buyers choose whoever responds first — yet most placement services let fresh inquiries sit in an inbox overnight. In a business built on 'head in a bed,' the advisor who reaches the family first usually wins the move-in, and every hour of delay hands the family to a competitor.

First to respond, first to win the family

When a daughter finally sits down at 9pm to search for memory care options for her mother, our AI voice, SMS and email follow-up fires inside the five-minute window — nights, weekends, holidays. Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, and of buyers choose whoever responds first. For a placement service, that means you're the first advisor talking to the family, not the fourth — and first contact is what converts into move-in conversations.

Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes; of buyers choose whoever responds first.

Every lead carries a consent trail

Placement work means handling sensitive family decisions about care levels, government assistance eligibility and monthly budgets — so every lead arrives with disclosure text, timestamp, IP address and the named contacting party. Lists are DNC-scrubbed before any outbound contact, opt-outs are honored immediately and permanently across SMS, voice and email, and reactivation only targets pre-existing opted-in relationships you already own — never cold lists. FCC one-to-one consent direction is built in from day one, so your consent trail is defensible if a community or regulator ever asks.

Every lead carries a consent record: disclosure text, timestamp, IP address, and the named contacting party.

Exclusive leads close higher — and cost less waste

Exclusive leads cost 2–4x a shared lead but close 15–higher, and capped-shared leads go to a hard maximum of two buyers — never five like Angi or HomeAdvisor. For a placement service, that means fewer competing advisors chasing the same family, more move-in conversations per dollar spent, and placement economics that aren't being eroded by the 50–100% first-month referral fees the big networks charge. Real estate directional pricing runs $100–$500+ per lead, finalized on a 15-minute qualification call — never invented numbers.

Exclusive leads close 15–higher than shared leads; capped-shared leads go to a hard maximum of two buyers.

Tell us your niche and goal

A 15-minute qualification call: are you buying exclusive senior living placement leads, reviving a dead opted-in list, or both? We set real volume and pricing — no self-serve checkout, no invented numbers.

We source, qualify and follow up

Fresh exclusive leads are sourced by niche — or we run the multi-channel AI sequence across your opted-in database. Everything is DNC-scrubbed, consent-recorded and qualified before delivery. AI voice, SMS and email follow up within minutes, qualifying intent and booking the call.

Leads land in your CRM, same day

Qualified leads arrive via webhook, Zapier, or native integration into Salesforce, HubSpot, Follow Up Boss and most others — or a provisioned CRM ready the same day with exportable data. Reactivation campaigns run 30–90 days; funnel submissions are reviewed the same business day.