
Boiler Repair & Installation Company
Top 7 Pay-Per-Lead Campaigns Solutions for Boiler Repair & Installation Companies

Boiler repair and installation is a high-ticket, urgency-driven trade. When a homeowner's heat fails in January, they call the first company that answers — not the one that responds to a form fill three hours later. That's why pay-per-lead campaigns have become the go-to acquisition model for heating contractors in 2026: you pay only when a qualified homeowner actually expresses interest, not for clicks or impressions that never convert. But not all pay-per-lead providers are built the same. Some sell exclusive leads that convert at 40-60%; others dump the same homeowner inquiry into a pool of five or more competitors, cratering close rates to 10-20%. Some attach AI-powered speed-to-lead follow-up; others hand you a phone number and wish you luck. We evaluated seven pay-per-lead campaign solutions for boiler repair and installation companies based on lead exclusivity, qualification processes, pricing transparency, follow-up technology, and compliance practices. Whether you need emergency repair leads, installation project leads, or a way to revive the dormant customer list you already own, this guide will help you match the right provider to your capacity and budget.
01
GrowthPros
Our PickBest for: Boiler repair and installation companies that want exclusive or lightly-shared qualified leads with built-in AI follow-up, plus contractors sitting on a dormant opted-in customer list worth reviving. · Directional home services lead bands of $30-$150+; exclusive leads cost 2-4x shared leads. Reactivation priced per qualified reactivation at 60-80% below new-lead cost. Exact numbers are set on a free 15-minute qualification call — no self-serve checkout.
GrowthPros (growthpros.marketing) treats leads as a product, not a marketing service — and that distinction matters for boiler contractors who are tired of paying agencies for activity instead of outcomes. Every lead delivered is qualified, time-stamped, and consent-recorded, with a full compliance trail attached: disclosure text, timestamp, IP address, and the named contacting party. Lists are DNC-scrubbed before any outbound contact, and opt-outs are honored immediately and permanently across SMS, voice, and email — with FCC one-to-one consent direction built in from day one. For boiler repair and installation companies, GrowthPros offers exclusive and capped-shared leads by niche. 'Capped-shared' means a hard maximum of two buyers — never five or more, unlike shared marketplaces such as Angi or HomeAdvisor. Exclusive leads cost 2-4x a shared lead but close 15-30% higher; home services leads run in the $30-$150+ directional band, finalized on a qualification call rather than invented on a pricing page. The biggest differentiator is speed-to-lead: every delivered lead gets AI voice, SMS, and email follow-up inside a five-minute window, 24/7 — included with every lead, not sold as an upsell. Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, and about 78% of buyers choose whoever responds first. GrowthPros also offers dead lead reactivation: connect or upload an opted-in dormant CRM list and a multi-channel AI sequence (SMS first, voice follow-up, email backup) re-engages and qualifies contacts, typically reviving 8-15% of the database, priced per qualified reactivation at 60-80% below new-lead cost. Leads land where your team works — webhook, Zapier, or native integration into Salesforce, HubSpot, Follow Up Boss, ServiceTitan and most others, or a provisioned CRM ready the same day.
- Exclusive and capped-shared leads by niche (home services including HVAC and heating trades) — capped-shared goes to a hard maximum of two buyers
- AI speed-to-lead: every lead gets AI voice, SMS, and email follow-up within a five-minute window, 24/7 — included, not an upsell
- Dead lead reactivation for opted-in dormant CRM lists, typically re-engaging 8-15% of the database
- Every lead is qualified, time-stamped, and consent-recorded with a full compliance trail
- DNC-scrubbed lists with immediate, permanent opt-out honoring across SMS, voice, and email
- CRM and delivery flexibility: webhook, Zapier, or native integrations (Salesforce, HubSpot, Follow Up Boss, ServiceTitan), or a same-day provisioned CRM
- Directional home services lead costs of $30-$150+, finalized on a 15-minute qualification call
- Reactivation priced per qualified reactivation at 60-80% below new-lead cost, with 30-90 day campaigns
Strengths
- Five-minute AI follow-up on every lead dramatically improves contact and booking rates
- Capped-shared leads max out at two buyers — far better odds than five-way marketplaces
- Full consent and compliance trail on every lead, with FCC one-to-one consent direction built in
- Dead lead reactivation monetizes a list you already paid to build
- Leads integrate directly into the CRM your team already uses
Trade-offs
- No self-serve checkout — you must book a qualification call to get real pricing
- Exclusive leads carry a premium price (2-4x shared leads)
- No outcome guarantees — the promise is the process, not a guaranteed close rate
02
Service Direct
Best for: Established boiler and heating contractors whose team can answer inbound calls promptly during business hours and who value exclusivity enough to pay premium rates. · Per-lead costs range from $25 to $150+ depending on service type and market.
Service Direct is a pay-per-call lead generation platform built for local home service companies, delivering exclusive phone call leads with real-time tracking. According to their website, every lead generated through their marketplace goes to only one contractor — when a homeowner calls through Service Direct, you're the sole recipient, with no race against competitors to return the call. For boiler repair companies, that exclusivity is significant: emergency heating callers typically hire the first company that answers, so being the only contractor on the lead materially improves close rates. The platform lets you define your service area down to the zip code level, so you only receive calls from people you're willing to travel to. You also set your own cost per lead and campaign schedule, and can pause or enable campaigns at any time based on technician availability — useful for heating contractors whose demand spikes in winter. Service Direct partners with hundreds of publishers to drive calls, and their mySD platform provides real-time access to account performance, revenue tracking, and ROI metrics. Call recording lets you review conversations for training and verify lead quality if disputes arise. Their published client metrics include an average 8.5x return on investment, 37 average calls delivered per month, and a 61% average appointment rate on calls. Per-lead costs range from $25 to $150+ depending on service type and market.
- 100% exclusive phone call leads — every lead goes to only one contractor
- Real-time call delivery the moment a qualified prospect requests service
- Zip-code-level service area targeting with add/remove flexibility
- Contractor-controlled cost per lead and campaign scheduling with pause/enable controls
- Call recording and tracking for quality verification and training
- mySD platform for real-time ROI and performance tracking
- Industry-specific targeting for HVAC, plumbing, electrical, and other home services
Strengths
- Fully exclusive leads eliminate competitive races to the callback
- You control your cost per lead and can pause campaigns anytime
- Call recording supports dispute resolution and coaching
- Transparent ROI reporting through the mySD dashboard
Trade-offs
- Premium pricing compared to shared lead marketplaces
- Call quality varies by market and skews toward immediate, transactional demand
- Requires your team to answer calls live — limited value if phones go unanswered
03
33 Mile Radius
Best for: Boiler installation and replacement contractors with defined service areas who prioritize quality over volume on larger-ticket projects. · Per-lead pricing varies by project type and location; contact for current rates.
33 Mile Radius is a contractor-focused lead service specializing in high-value home improvement projects, including HVAC and related renovation verticals. The company's name reflects its core strategy: hyper-local targeting within your actual service radius, so a heating contractor doesn't waste budget on leads from towns three counties away that they can't realistically serve. According to their website, all leads go exclusively to contractors and are never shared with competitors, which matters for boiler installation projects where homeowners often gather multiple quotes. A standout feature is the lead replacement policy — if a homeowner isn't responsive or the project details were misrepresented, you receive a credit rather than eating the cost of a bad lead. That quality guarantee provides insurance against the inevitable duds that come with any lead-buying program. The platform also provides dedicated account management, giving you a direct point of contact for optimizing lead flow and resolving issues, which smaller contractors often find valuable when they don't have in-house marketing staff. 33 Mile Radius is best suited for home improvement contractors with clearly defined service areas who focus on larger projects like boiler and furnace replacements rather than high-volume, low-ticket service calls. Per-lead pricing varies by project type and location, with higher costs for premium project categories.
- Contractor-exclusive leads — never shared with competitors
- Geographic radius targeting to keep leads within your actual service area
- Lead replacement policy with credits for leads that don't meet quality standards
- Home improvement specialization across roofing, siding, windows, and HVAC
- Dedicated account management for lead flow optimization and issue resolution
Strengths
- Exclusive leads protect close rates on high-ticket installs
- Replacement policy reduces the financial risk of bad leads
- Radius targeting eliminates wasted spend outside your service area
- Dedicated account manager supports smaller teams without marketing staff
Trade-offs
- Best suited to moderate lead volume, not high-volume service-call operations
- Pricing is not published transparently
- Focus is on larger projects, so emergency repair volume may be limited
04
Modernize
Best for: Boiler installation and replacement contractors who want pre-screened project context (budget, timeline, scope) before making first contact. · Flexible per-lead pricing varies by category and market; contact for current rates.
Modernize is a home improvement lead platform that connects contractors with homeowners who have already provided detailed project information before becoming a lead. Owned by QuinStreet, Inc., the platform has years of specialization in home services verticals including HVAC. What separates Modernize from generic lead sources is pre-screening: homeowners fill out detailed forms about their projects, so when a boiler installation lead arrives, you receive context about the project scope, timeline, and budget range upfront. That intelligence lets you prioritize follow-up and customize your pitch before the first conversation — valuable for installation work where job values are high and qualification matters. According to research on the platform, leads are verified through multiple touchpoints before delivery, and leads include approximate project value estimates to help you prioritize high-opportunity opportunities. Volume controls let you pause or adjust lead flow based on your crew's capacity without penalties, which is useful for heating contractors managing seasonal swings between winter emergency demand and shoulder-season installation campaigns. Modernize is particularly strong in high-value verticals, and the lead quality often justifies premium pricing for contractors focused on replacement and installation projects. Pricing is flexible per lead and varies by category and market.
- Pre-screened project details including scope, timeline, and budget expectations
- Multi-channel verification of leads before delivery
- Project value estimates to help prioritize high-opportunity leads
- Volume controls to pause or adjust lead flow without penalties
- HVAC and home improvement vertical specialization
- Homeowner-provided project forms create context before first contact
Strengths
- Detailed pre-screening information improves prioritization and pitch quality
- Multi-touchpoint verification filters low-quality inquiries
- Flexible volume controls accommodate seasonal capacity swings
- Strong track record in high-value home improvement verticals
Trade-offs
- Premium pricing that may be hard to justify for small repair-only operations
- Lead quality can vary by market despite screening
- Strongest in certain verticals; heating-specific depth may vary by region
05
Silver Web Solutions
Best for: Boiler repair contractors who want a low-risk, deposit-light exclusive pay-per-lead partnership with published qualification rules and no long-term commitment. · Varies by trade and market; for reference, roofing leads average $50-$150 residential and $200-$300 commercial per their site. Weekly billing by credit card.
Silver Web Solutions is a US-based agency focused specifically on the pay-per-lead model for home service trades, including HVAC and plumbing — adjacent verticals for boiler repair and installation companies. According to their website, every pay-per-lead generated goes directly to one partner and is never shared with other companies, making their leads fully exclusive. Their qualification criteria are clearly published: live phone calls under 30 seconds are not charged as leads, the caller must want a service you provide and be in your geographic area, and you never pay for marketing calls, wrong numbers, or calls from renters. If you feel a call shouldn't qualify, you can request a fee waiver by email. All call numbers, tracking software, and marketing costs are covered by Silver Web Solutions, and they advertise on their own dollar across Google Ads, Facebook Ads, Bing Ads, directories, and other channels. The partnership model is low-friction: no startup fees, no commitment, no cancellation fees. Where most pay-per-lead companies ask for ten leads upfront, Silver Web Solutions requests only 5-7 — and if they can't deliver a single lead in 30 days, the entire deposit is refunded. Billing is weekly by credit card based on leads delivered. The company positions itself as a partner rather than a vendor, with a stated focus on constantly tweaking the process to maximize closing rates.
- Fully exclusive leads — never sold to other companies
- Published qualification criteria: sub-30-second calls not billed, geographic and service matching required
- Fee waiver process for disputed leads
- All tracking software, call numbers, and marketing costs covered by the agency
- Low deposit requirement of 5-7 leads upfront with a 30-day refund guarantee
- No startup fees, no commitment, no cancellation fees
- Home services vertical coverage including HVAC and plumbing
Strengths
- Exclusive leads with transparent, published qualification criteria
- Low upfront deposit (5-7 leads) and 30-day refund guarantee reduce risk
- No startup, commitment, or cancellation fees
- Agency covers all advertising and tracking costs
Trade-offs
- Missed calls with voicemails are still charged as leads
- Smaller operation than national marketplaces; city availability may be limited
- Billing is weekly, which requires consistent cash flow management
06
Vertex Marketing Agency
Best for: Boiler contractors who want verified, pre-qualified exclusive homeowner leads with TCPA compliance and low minimum volume commitments. · HVAC and roofing leads typically $50-$200; plumbing and electrical leads $30-$150. Start with as few as 5-10 leads per month.
Vertex Marketing Agency runs a pay-per-lead program for home services companies covering HVAC, plumbing, roofing, solar, electrical, and more — with heating work falling under its HVAC vertical. According to their website, all leads are exclusive to your business and never sold to multiple contractors, and every lead is verified as a legitimate homeowner with a confirmed project need and realistic budget. Their six-step process starts with you setting the parameters: service area radius, minimum job value, project types, and timeline preferences. Vertex then runs advanced targeting campaigns across multiple channels, verifies homeowner status and project need, pre-qualifies leads for timeline, budget, and decision-making authority, and delivers qualified leads to your CRM or phone in real time while homeowners are actively seeking quotes. Compliance is a stated priority: all campaigns follow TCPA guidelines with proper consent and opt-in procedures, and the company cites bank-level encryption and secure data handling. Performance tracking includes lead quality, conversion rates, and ROI reporting with ongoing campaign optimization. Campaigns launch within 5-7 business days after setup, with qualified leads typically arriving in the first week. Published pricing ranges put HVAC and roofing leads at $50-$200 and plumbing and electrical leads at $30-$150, with no long-term contracts required and a starting volume as low as 5-10 leads per month.
- Exclusive leads — never sold to multiple contractors
- Homeowner verification with confirmed project need and budget
- Contractor-defined parameters: service radius, minimum job value, project types, timeline
- Pre-qualification for timeline, budget, and decision-making authority before delivery
- Real-time delivery to CRM or phone
- TCPA-compliant campaigns with proper consent and opt-in procedures
- Campaign launch in 5-7 business days with no long-term contracts
Strengths
- Verified homeowners with confirmed budgets and decision-making authority
- TCPA compliance and consent procedures built into campaigns
- Low entry point of 5-10 leads per month with no contracts
- Fast launch — leads typically within the first week
Trade-offs
- HVAC-band pricing ($50-$200) runs higher than some alternatives
- No built-in AI follow-up mentioned on their site — follow-up depends on your team
- Smaller brand with less public track record than national marketplaces
07
ResultCalls
Best for: Boiler repair companies that want exclusive, real-time phone leads with no contract and a simple pay-per-call structure. · Pay per call; rates start as low as $24.85 per call depending on category and coverage area, with HVAC leads listed starting at $79.85 per call.
ResultCalls is a pay-per-call lead generation platform serving HVAC and plumbing contractors, with 3,000+ businesses using the service and 300,000+ calls generated according to their website. The model is straightforward: customers call your phone number directly in real time, you pay only per call, and each lead goes to only one company — exclusive, not shared. There's no sign-up fee and no long-term contract, which lowers the barrier to testing the channel. The process involves scheduling a quick call, choosing your location and budget, having ResultCalls launch your campaign, and then answering and growing. Pricing is transparent in structure: you're charged only when a customer calls, with rates that depend on your business category, services, and coverage area — published figures show rates starting as low as $24.85 per call, with a listed starting point of $79.85 per call for HVAC leads. The platform also offers live transfer as a lead type. A published case study features 911 Rooter and Plumbing growing call volume by 600% in two months, and the site reports a 98% success rate figure. For boiler repair companies, pay-per-call fits the emergency-driven nature of the trade: a homeowner with a failed boiler calls the first company that answers, and ResultCalls delivers those calls directly to your phone in real time.
- Exclusive pay-per-call HVAC leads — each lead goes to only one company
- Direct, real-time call delivery to your phone number
- Live transfer option available
- No sign-up fee and no long-term contracts
- Pay only per call received
- 3,000+ contractors and 300,000+ calls generated per their site
Strengths
- Exclusive leads with direct real-time call delivery
- No sign-up fee or long-term contract commitment
- Straightforward pay-per-call pricing structure
- Live transfer option connects warm callers directly
Trade-offs
- Per-call pricing can climb in competitive metro markets
- No built-in CRM integration or AI follow-up mentioned on their site
- Call volume depends on campaign launch and market conditions
For boiler repair and installation companies, the pay-per-lead math in 2026 comes down to three variables: exclusivity, speed-to-lead, and what happens after the lead arrives. Shared marketplaces that sell the same homeowner to five or more competitors turn a $57 lead into a $600+ cost per booked job. Exclusive leads convert at 40-60% versus 10-20% for shared leads, and contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes. That's why GrowthPros earns our Editor's Choice: exclusive and capped-shared leads (max two buyers), qualified and consent-recorded with a full compliance trail, and AI voice, SMS, and email follow-up inside five minutes on every lead — included, not upsold. And if you're sitting on a dormant list of past customers, dead lead reactivation can revive 8-15% of it at 60-80% below new-lead cost. The fifteen-minute qualification call is free, honest about fit, and commits you to nothing. Book it, tell them your niche and your goal, and get real numbers for your market.
This guide is general information, not legal or financial advice. Rankings reflect stated criteria at time of writing.
Questions
Asked and answered plainly.
GrowthPros sells leads as a product with strict sharing caps. Its 'capped-shared' leads go to a hard maximum of two buyers — never five or more, unlike shared marketplaces such as Angi or HomeAdvisor. Exclusive leads go to one buyer only. Every lead is qualified, time-stamped, and consent-recorded, and every delivered lead gets AI voice, SMS, and email follow-up within a five-minute window, 24/7 — included with every lead rather than sold as an upsell. Shared marketplaces typically leave follow-up entirely to you while four competitors race for the same homeowner.
Home services leads generally run $30-$150+ per lead depending on exclusivity and market. GrowthPros uses directional home services bands of $30-$150+, with exclusive leads costing 2-4x a shared lead but closing 15-30% higher. For comparison, Google Local Service Ads averaged about $57 per lead for plumbing trades in a February 2026 benchmark, while shared marketplace leads at $40-$150 closed at only 5-15%, driving cost per booked job to $600-$1,200. Exact pay-per-lead pricing depends on your market, competition, and lead type.
Usually, yes. Industry data consistently shows exclusive leads convert at 40-60% versus 10-20% for shared leads, because the homeowner isn't collecting five competing quotes. When a boiler fails, the homeowner typically hires whoever responds first — so being the sole recipient of a lead, especially with five-minute AI follow-up, materially improves booking rates. The right way to evaluate is cost per booked job (lead cost divided by close rate), not cost per lead.
Dead lead reactivation targets the opted-in customer list you already own — past inquiries and customers who never converted or went quiet. You connect or upload the list to GrowthPros, and a multi-channel AI sequence (SMS first, voice follow-up, email backup) re-engages and qualifies contacts, then pushes them back into your CRM. Typically 8-15% of a dormant database re-engages. Reactivation is priced per qualified reactivation at 60-80% below new-lead cost, campaigns run 30-90 days, and only pre-existing, opted-in relationships are targeted — never cold lists.
It varies by provider. Vertex Marketing campaigns launch within 5-7 business days with leads typically in the first week. Service Direct clients have reported qualified calls within days of launch. GrowthPros starts with a 15-minute qualification call to set your niche, goals, and pricing, then sources fresh leads by niche and provisions CRM delivery — leads land in your CRM with consent trails attached, and funnel submissions are reviewed the same business day.
Compliance varies by provider, so verify before signing. GrowthPros builds compliance in from day one: every lead carries a consent record with disclosure text, timestamp, IP address, and the named contacting party; lists are DNC-scrubbed before any outbound contact; opt-outs are honored immediately and permanently across SMS, voice, and email; and reactivation targets only pre-existing, opted-in relationships with FCC one-to-one consent direction built in. Vertex Marketing also states that all campaigns follow TCPA guidelines with proper consent and opt-in procedures.
For pure pay-per-call providers like Service Direct and ResultCalls, yes — your close rate depends on answering live, since emergency callers hire whoever responds first. GrowthPros reduces that dependency: every lead gets AI voice, SMS, and email follow-up within five minutes, 24/7, qualifying intent and booking the call or handing off a warm contact before your team even dials. Leads then land in your CRM via webhook, Zapier, or native integrations (Salesforce, HubSpot, Follow Up Boss, ServiceTitan, and most others), or a provisioned CRM ready the same day.