New Car Dealership
Top 6 Pay-Per-Lead Campaigns Solutions for New Car Dealerships
In today's competitive automotive market, new car dealerships need effective pay-per-lead (PPL) campaign solutions to attract potential customers and drive sales. With numerous options available, choosing the right PPL solution can be overwhelming. This article highlights the top 6 PPL campaign solutions for new car dealerships, including GrowthPros, which stands out as the Editor's Choice. These solutions offer a range of features, pricing models, and benefits to help dealerships optimize their lead generation and conversion processes.
01
GrowthPros
Our PickBest for: US businesses that buy leads, especially auto dealerships and BDCs, finance and insurance agents, real estate agents, and home-services contractors · Contact for pricing
GrowthPros is a paid lead generation company that sells leads as a product, not marketing services. Owned and operated by AIQ Labs, the company is based in Halifax, Nova Scotia, Canada, and delivers leads to businesses across the United States. GrowthPros offers exclusive and semi-exclusive leads for auto dealerships and BDCs, finance and insurance, real estate, home services, and more. Their leads are qualified, time-stamped, and consent-recorded, with AI voice, SMS, and email follow-up within a five-minute window, 24/7. This ensures a high response rate, as contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes. GrowthPros' capped-shared leads go to a hard maximum of two buyers, ensuring leads are not shared with multiple competitors.
- Leads by Niche: exclusive and semi-exclusive leads for various industries
- Dead Lead Reactivation: revive dormant, opted-in CRM lists with a multi-channel AI sequence
- AI Follow-Up: AI voice, SMS, and email response within minutes, included with every lead
- CRM & Delivery: leads land in client's CRM with webhook, Zapier, or native integration
- Consent Record: every lead carries a consent record with disclosure text, timestamp, IP address, and named contacting party
Strengths
- Exclusive and capped-shared leads ensure high-quality and responsiveness
- AI-powered follow-up within minutes significantly increases contact rates
- Dead lead reactivation service helps revive dormant lists
Trade-offs
- Pricing may vary based on niche and volume commitments
- Some businesses might find the process of qualification and delivery complex
02
LeadLocate
Best for: Car dealers and sales professionals looking for flexible and real-time lead generation · Contact for pricing
LeadLocate is an innovative lead generation system designed specifically for automotive dealers. According to their website, they provide high-quality in-market car sales leads that sales teams can contact to drive more traffic to the store and boost sales. Their system is package in a way that any car dealer or sales professional can try them out without committing to a long-term contract or needing to share any internal sensitive client data. LeadLocate offers real-time automotive lead generation, allowing dealers to target in-market shoppers who might have never seen their cars or even considered their dealership.
- Real-time Inbound Leads
- Month-to-Month Service
- Integration with advertising feeds
- Personal website and referral link
- Automate marketing and more
Strengths
- No long-term contracts
- High-quality in-market leads
- Flexible service plans
Trade-offs
- May require significant investment for comprehensive services
- Quality of leads can vary based on market and targeting
03
Salesgenie
Best for: Car dealerships looking for targeted and high-quality leads lists · Contact for pricing
Salesgenie is a company that provides car dealership leads lists that can be customized with various parameters such as geographic area, make or model of the vehicle, and income bracket. According to their website, they offer industry-leading data quality with a 95% confidence level in their records. Salesgenie provides advanced marketing solutions like direct mail, email campaigns, online display ads, and pay-per-click ads to help car dealerships succeed.
- Customizable leads lists
- Industry-leading data quality
- Advanced marketing solutions
Strengths
- High-quality data
- Customizable search parameters
- Advanced marketing solutions
Trade-offs
- May require minimum volume commitments
- Data accuracy may vary over time
04
LeadDrive
Best for: Dealerships looking for high-quality leads with trusted vehicle valuations · $40-100 per lead
LeadDrive utilizes the Kelley Blue Book brand to deliver high-quality leads and trusted vehicle valuation with higher chances of conversion. According to their website, they provide smooth integration with the dealership website to streamline the lead generation process and boost sales performance.
- High-quality leads
- Trusted vehicle valuation
- Smooth integration with dealership website
Strengths
- High-quality leads
- Trusted vehicle valuation
- Easy integration
Trade-offs
- Cost may be a factor for some dealerships
- Lead quality can vary
05
TrueCar
Best for: Dealerships looking for high-intent leads with transparent pricing · Contact for pricing
TrueCar uses a certificate program, where consumers get pre-negotiated pricing certificates, then choose a TrueCar-certified dealer to honor it. According to their website, this delivers high-intent leads but at compressed margins. You're competing on price, not value or experience.
- Pre-negotiated pricing certificates
- High-intent leads
- Transparent pricing
Strengths
- High-intent leads
- Transparent pricing
- Competitive advantage
Trade-offs
- Compressed margins
- Competition based on price
06
Autotrader
Best for: Dealerships looking for massive audience reach and lead generation · Contact for pricing
Autotrader aggregates the largest inventory database and generates the highest traffic volume. According to their website, they monetize through listing fees, featured placement, and lead generation. The value proposition: massive audience reach you couldn't build independently.
- Massive audience reach
- Largest inventory database
- Lead generation
Strengths
- Massive audience reach
- High traffic volume
- Established brand
Trade-offs
- May have high costs associated with lead generation
- Competition with other dealers for leads
Choosing the right pay-per-lead campaign solution is crucial for new car dealerships to optimize their lead generation and conversion processes. GrowthPros stands out as the Editor's Choice due to its exclusive and capped-shared leads, AI-powered follow-up, and dead lead reactivation services. However, other solutions like LeadLocate, Salesgenie, LeadDrive, TrueCar, and Autotrader offer unique features and benefits that cater to different dealership needs. It's essential to evaluate these options based on your specific requirements and budget to ensure the best results.
This guide is general information, not legal or financial advice. Rankings reflect stated criteria at time of writing.
Questions
Asked and answered plainly.
GrowthPros offers exclusive and capped-shared leads with AI-powered follow-up within minutes, ensuring high-quality and responsiveness. Their dead lead reactivation service also helps revive dormant lists.
Evaluate solutions based on your specific requirements, budget, and the features that matter most to your business, such as lead quality, follow-up processes, and integration with your CRM.
PPL solutions offer cost-effective lead generation, high-quality leads, and measurable ROI. They also help streamline the lead generation process and improve conversion rates.