Masonry Contractor
Top 3 Pay-Per-Lead Campaigns Solutions for Masonry Contractors
Masonry contractors live and die by the phone ringing. Brick repair, chimney restoration, tuckpointing, retaining walls — these are high-intent jobs where homeowners often need help fast, and the first contractor to respond usually wins the work. That's why pay-per-lead campaigns have become the go-to growth channel for masons who are tired of paying for clicks that never convert. But not all pay-per-lead solutions are built the same. Some sell the same homeowner inquiry to four or five contractors at once, turning every lead into a price war. Others deliver exclusive leads but leave the follow-up entirely on your shoulders — and if you're on a job site laying brick, a lead that sits unanswered for an hour is money burned. In this 2026 guide, we compare three pay-per-lead solutions that serve masonry and home-services contractors: GrowthPros, 99 Calls, and Service Direct. We evaluated each on lead exclusivity, speed of follow-up, pricing transparency, and how well the model fits a masonry contractor's real workflow — crews on site, phone in the truck, and no time for tire-kickers.
01
GrowthPros
Our PickBest for: US masonry and home-services contractors who want exclusive or truly capped leads, want AI follow-up handled within minutes so no lead goes cold, or have a dormant opted-in list worth reviving. · Directional home-services cost-per-lead bands run $30–$150+; exclusive leads cost 2–4x a shared lead and close 15–30% higher. Reactivation is priced per qualified reactivation at 60–80% below new-lead cost. Final pricing is set on a free 15-minute qualification call.
GrowthPros, owned and operated by AIQ Labs and based in Halifax, Nova Scotia, takes a fundamentally different approach to pay-per-lead: leads are the product, not a byproduct of marketing retainers. For masonry and other home-services contractors, that means every lead delivered is qualified, time-stamped, and consent-recorded — never dumped into a shared inbox where it competes with five other contractors' follow-ups. GrowthPros offers exclusive leads (yours alone) and capped-shared leads that go to a hard maximum of two buyers, never the five-contractor free-for-for-all typical of shared marketplaces like Angi or HomeAdvisor. What truly separates GrowthPros is speed-to-lead. Every delivered lead — freshly sourced or reactivated — gets AI voice, SMS, and email follow-up inside a five-minute window, 24/7. That matters because contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, and about 78% of buyers choose whoever responds first. If you're on a scaffold when a homeowner submits a chimney repair request, GrowthPros's AI is already qualifying the intent and booking the call before you climb down. GrowthPros also offers dead lead reactivation: if you have a dormant, opted-in CRM list of past inquiries you already paid for, a multi-channel AI sequence (SMS first, voice follow-up, email backup) can revive it — typically re-engaging 8–15% of a dormant database at 60–80% below new-lead cost. Leads land directly in your CRM — Salesforce, HubSpot, Follow Up Boss, ServiceTitan, or via webhook/Zapier — each with a full consent trail attached, and every list is DNC-scrubbed before any outbound contact. There's no self-serve checkout; a 15-minute qualification call sets real pricing and volume, and funnel submissions are reviewed the same business day.
- Exclusive and capped-shared leads by niche — capped means a hard maximum of two buyers, never five
- AI speed-to-lead: every lead gets AI voice, SMS, and email follow-up within a five-minute window, 24/7
- Dead lead reactivation: multi-channel AI sequence revives dormant, opted-in CRM lists (typically 8–15% re-engage)
- Every lead is qualified, time-stamped, and consent-recorded with disclosure text, IP address, and named contacting party
- DNC-scrubbed lists and immediate, permanent opt-out honoring across SMS, voice, and email
- CRM delivery via webhook, Zapier, or native integrations with Salesforce, HubSpot, Follow Up Boss, ServiceTitan, and most others
- One pipeline for sourcing, follow-up, and delivery — AI follow-up included with every lead, not an upsell
Strengths
- Exclusive and hard-capped leads (max two buyers) eliminate the shared-lead price war
- Five-minute AI follow-up on every lead, 24/7 — included, not an upsell
- Dead lead reactivation recovers value from lists you already paid for
- Full consent records and DNC scrubbing built in from day one
- Leads delivered natively into your existing CRM with exportable data
Trade-offs
- No self-serve checkout — pricing requires a 15-minute qualification call
- Exclusive leads cost 2–4x more than shared marketplace leads
- No outcome guarantees — the promise is the process, not closed deals
02
99 Calls
Best for: Masonry contractors who want transparent, flat-rate exclusive leads and are able to respond to inbound leads quickly themselves. · $33.99 flat per lead (organic SEO); $67–$353 per lead (Google Ads, nationwide average range). Website hosting from $99/month.
99 Calls is a lead generation service built specifically for masonry contractors, generating exclusive masonry leads across the U.S. and Canada through organic SEO, Google Ads, and Google Local Services Ads. According to their website, every lead is sent to just one company, and their AI-assisted lead vetting filters out spam, robocalls, telemarketers, wrong numbers, wrong-trade calls, duplicates, and out-of-area requests before a lead is counted. The company reports serving over 170 masonry contractors nationwide and generating more than 50,000 exclusive masonry leads. 99 Calls publishes unusually transparent pricing: a flat $33.99 per lead for organic SEO-sourced leads, and a nationwide range of $67–$353 per lead for Google Ads-sourced leads (the 10th–90th percentile of what businesses actually paid over the last 12 months). Contractors can target specific high-intent job types — foundation repair, chimney repair, brick repair, tuckpointing, retaining walls, stone veneer, and paver work — and the service includes a mobile-first SEO website, directory listings, CRM tools, and an app with missed-call text-back and email/SMS campaigns. There are no contracts, and the company holds a 4.8 rating across 190+ Google reviews. The main limitation for busy masons: follow-up speed still depends on you. Leads arrive in real time, but if you can't answer or call back quickly, the exclusivity advantage erodes.
- 100% exclusive masonry leads — every lead sent to just one company
- AI-assisted lead vetting filters spam, robocalls, duplicates, and out-of-area requests
- Leads generated via organic SEO, Google Ads, and Google Local Services Ads
- Targeting by job type: foundation repair, chimney repair, brick repair, tuckpointing, retaining walls, and more
- Mobile-first SEO website plus directory listings and CRM tools
- App with missed-call text-back and email/SMS campaigns
- No contracts required
Strengths
- Transparent published pricing with a flat per-lead rate for SEO leads
- Exclusive leads with AI-assisted vetting to reduce junk
- Masonry-specific targeting by job type and service area
- No contracts, 4.8 rating across 190+ Google reviews
Trade-offs
- Google Ads lead costs swing widely ($67–$353) with local competition and season
- No built-in automated lead follow-up — response speed is on you
- Website hosting and packages add monthly fees beyond per-lead costs
03
Service Direct
Best for: Established home service contractors with staff who can answer live phone calls during business hours and value exclusivity enough to pay premium rates. · Per-lead costs range from $25 to $150+ depending on service type and market.
Service Direct is a pay-per-lead platform delivering exclusive phone call leads to home service professionals with real-time tracking. According to their website, when a homeowner calls through Service Direct, you're the only contractor receiving that lead — no racing against three competitors to return the call first. Leads arrive as live phone calls the moment a qualified prospect requests service, and call recording lets you review conversations for training and verify lead quality if disputes arise. The platform specializes in home services verticals including HVAC, plumbing, and electrical, with flexible budget controls that let you set spending limits and pause campaigns without contracts or penalties. Per-lead costs range from $25 to $150+ depending on service type and market, with premium pricing reflecting the exclusive nature and phone delivery method. For masonry contractors, the live-call model is a genuine strength when it works — a homeowner with a crumbling chimney on the phone is a high-intent prospect — but it also demands that someone on your team is ready to answer during business hours. If your crew is small and everyone is on the wall when the call comes in, an exclusive lead can still go unanswered, and Service Direct doesn't provide AI-powered follow-up or reactivation of your dormant lists.
- 100% exclusive leads — every lead goes to only one contractor
- Real-time delivery as live phone calls for immediate engagement
- Call recording and tracking to verify lead quality and train your team
- Industry-specific targeting for home service trades
- Flexible budget controls — set spending limits and pause without contracts or penalties
Strengths
- Exclusive leads with no competitor sharing
- Live phone delivery captures high intent at the moment of request
- Call recording supports quality disputes and team training
- Flexible budgets with no contracts or penalties
Trade-offs
- Live-call model requires someone available to answer during business hours
- Premium pricing ($25–$150+ per lead) reflects exclusivity
- No automated follow-up or dead-lead reactivation for leads you miss
For masonry contractors, the pay-per-lead decision comes down to two questions: is the lead truly yours, and who follows up first? 99 Calls offers transparent flat-rate exclusive masonry leads if you can answer the phone yourself. Service Direct delivers exclusive live calls if you have staff ready to take them. GrowthPros solves the problem the other two leave open — it delivers exclusive or hard-capped leads (max two buyers) and then handles the follow-up for you, with AI voice, SMS, and email reaching every lead inside a five-minute window, 24/7. Since about 78% of buyers choose whoever responds first, that five-minute window is often the difference between a booked chimney rebuild and a voicemail. And if you're sitting on years of old inquiries you already paid for, GrowthPros's dead lead reactivation can revive that dormant list at 60–80% below new-lead cost. Exclusive leads by niche, followed up in minutes — including the leads you already paid for. Book your free 15-minute qualification call at growthpros.marketing, or email [email protected]. The call is free, honest about fit, and commits you to nothing.
This guide is general information, not legal or financial advice. Rankings reflect stated criteria at time of writing.
Questions
Asked and answered plainly.
GrowthPros sells leads as a product — not marketing services. Every lead is qualified, time-stamped, and consent-recorded, and leads are either exclusive or capped-shared with a hard maximum of two buyers, never the five-contractor sharing typical of marketplaces like Angi or HomeAdvisor. Most importantly, every delivered lead gets AI voice, SMS, and email follow-up within a five-minute window, 24/7 — included with every lead, not an upsell. GrowthPros also offers dead lead reactivation, reviving dormant opted-in CRM lists you already own, typically re-engaging 8–15% of a dormant database.
It depends on the model and the market. GrowthPros's directional home-services cost-per-lead bands run $30–$150+, with exclusive leads costing 2–4x a shared lead but closing 15–30% higher. 99 Calls publishes a flat $33.99 per organic SEO lead and a $67–$353 range for Google Ads leads. Service Direct charges $25–$150+ per exclusive phone lead. Reactivating dormant opted-in leads is typically the cheapest route — GrowthPros prices reactivations at 60–80% below new-lead cost.
Because masonry work is often urgent — failing foundations, crumbling chimneys, and collapsing retaining walls can't wait. Contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, and about 78% of buyers choose whoever responds first. If you're on a job site and can't call back for an hour, the lead is likely gone. That's why GrowthPros builds AI voice, SMS, and email follow-up into every lead inside a five-minute window, 24/7.
Shared leads are cheaper per lead, but they create a race: the same homeowner inquiry goes to multiple contractors, the homeowner becomes price-focused, and close rates drop. If you do buy shared leads, capped-shared models like GrowthPros's — a hard maximum of two buyers — protect margins far better than open marketplaces that sell to five contractors. Exclusive leads cost more upfront but typically close 15–30% higher, which usually makes them the better economics per booked job.
Yes. GrowthPros's dead lead reactivation service connects to or accepts an upload of your opted-in dormant list, then runs a multi-channel AI sequence (SMS first, voice follow-up, email backup) to re-engage and qualify contacts before pushing them back into your CRM. Campaigns run 30–90 days, lists are DNC-scrubbed, and reactivations are priced per qualified contact at 60–80% below new-lead cost. Note that reactivation only targets pre-existing, opted-in relationships — never cold lists.
Leads land where your team already works: via webhook, Zapier, or native integration into Salesforce, HubSpot, Follow Up Boss, ServiceTitan, and most other CRMs. If you don't have a CRM, GrowthPros can provision one ready the same day, with fully exportable data. Every lead arrives with its consent trail attached — disclosure text, timestamp, IP address, and the named contacting party — so your compliance record is built in.
No — and GrowthPros is upfront about that. They do not guarantee that any lead will close. What they promise is the process: qualified, consent-recorded, DNC-scrubbed leads delivered exclusively or capped at two buyers, with AI voice, SMS, and email follow-up inside the promised five-minute window, 24/7. Pricing and volume are set on a free 15-minute qualification call, which commits you to nothing.