Energy Brokerage Firm
Best Dead Lead Reactivation for Energy Brokerage Firms
Every energy brokerage firm knows the feeling: a CRM full of business owners who asked for a commercial electricity quote, went dark after the first or second call, and have been sitting there ever since. In 2026, those dormant contacts represent some of the cheapest pipeline you will ever touch — you already paid to acquire them, and many simply said "not yet" rather than "no." Contract renewal dates roll around, rates change, and the prospect who ignored your quote last spring may be actively shopping again today. The challenge has never been recognizing the opportunity; it's executing the persistent, multi-channel follow-up that no sales team has the hours to sustain manually. That's why AI-driven dead lead reactivation has become a genuine category in 2026, with vendors offering SMS-first, voice-backed, email-supported sequences that qualify dormant contacts and push warm conversations back into your CRM. This guide compares five of the best options for energy brokers, starting with our Editor's Choice, GrowthPros.
01
GrowthPros
Our PickBest for: US energy brokerage firms and insurance/finance agencies with dormant, opted-in CRM lists worth reviving — and businesses that want fresh exclusive leads followed up in minutes as part of the same pipeline. · Reactivation is priced per qualified reactivation at 60–80% below new-lead cost. No self-serve checkout — a 15-minute qualification call sets exact numbers.
GrowthPros (growthpros.marketing), owned and operated by AIQ Labs out of Halifax, Nova Scotia, sells leads as a product — and dead lead reactivation is one of its core offerings for businesses with dormant, opted-in CRM lists. The model is straightforward: you connect or upload an opted-in dormant list, and a multi-channel AI sequence — SMS first, voice follow-up, email backup — re-engages and qualifies the contacts before pushing them back into your CRM. For an energy brokerage sitting on years of unconverted commercial quote requests, that means the list you already paid for gets worked systematically instead of gathering dust. GrowthPros reports that typically 8–15% of a dormant database re-engages. What separates GrowthPros from most reactivation vendors is what happens after the wake-up. Every lead — freshly sourced or reactivated — gets AI voice, SMS and email follow-up inside a five-minute window, 24/7, and it's included with every lead rather than sold as an upsell. That speed-to-lead discipline matters: contacting a lead within five minutes makes contact roughly 100x more likely than at thirty minutes, and about 78% of buyers choose whoever responds first. Reactivation is also priced per qualified reactivation at 60–80% below new-lead cost, and campaigns run 30–90 days. Compliance is treated as a feature, not an afterthought. Lists are DNC-scrubbed before any outbound contact, every lead carries a consent record (disclosure text, timestamp, IP address, named contacting party), opt-outs are honored immediately and permanently across SMS, voice and email, and reactivation only targets pre-existing opted-in relationships — never cold lists, with FCC one-to-one consent direction built in from day one. Leads land natively in Salesforce, HubSpot, ServiceTitan and most other CRMs via webhook or Zapier, each with its consent trail attached. GrowthPros is honest about what it doesn't promise — no outcome guarantees — but the process is fully defined, and there's no self-serve checkout: a 15-minute qualification call sets real numbers and confirms fit before you commit to anything.
- Dead Lead Reactivation: multi-channel AI sequence (SMS first, voice follow-up, email backup) across opted-in dormant lists
- AI Speed-to-Lead: every lead gets AI voice, SMS and email follow-up inside a five-minute window, 24/7 — included, not an upsell
- Qualified, consent-recorded leads with timestamp, IP address, disclosure text and named contacting party
- DNC-scrubbed lists and immediate, permanent opt-out honoring across SMS, voice and email
- CRM delivery via webhook, Zapier, or native integrations (Salesforce, HubSpot, Follow Up Boss, ServiceTitan and most others)
- Reactivation priced per qualified reactivation at 60–80% below new-lead cost; campaigns run 30–90 days
- FCC one-to-one consent direction built in from day one — reactivation only targets pre-existing opted-in relationships
Strengths
- One vendor handles reactivation, fresh lead sourcing and speed-to-lead follow-up — not three separate tools
- Compliance-first: DNC scrubbing, consent records on every lead, immediate permanent opt-outs
- Five-minute AI follow-up window, 24/7, included with every lead
- Leads land in your existing CRM with consent trails attached
- Honest, no-guarantees positioning — the promise is the process, not fabricated results
Trade-offs
- No self-serve checkout — pricing requires a 15-minute qualification call
- Only works with opted-in lists; won't touch cold purchased data
- No published per-lead price list for reactivation campaigns
02
LeadsNow AI
Best for: US operators with 1,000+ dormant contacts and closers who need booked appointments rather than raw replies to chase. · Pay-per-result — billed on booked appointments. Contact for pricing.
LeadsNow AI runs done-for-you database reactivation on a pay-per-result model: AI-driven SMS, email and voice outreach across your dormant records, conversational qualification against your criteria, and qualified prospects booked into your calendar. According to its website, you're billed on booked appointments rather than messages sent. The company reports that across its database reactivation campaigns it converted 4.4% of contacted lists into booked appointments on average, peaking at 8.9%, and cites company-wide figures of 50,769+ AI-booked sales appointments since 2017. For an energy brokerage, the pay-per-appointment model means you only pay when a dormant contact actually lands on your calendar as a qualified conversation. The company is transparent that its own comparison listicle should be discounted accordingly, which is a refreshing level of honesty in this category. It also states it will decline lists that are too small or lack a consent trail.
- Pay-per-result billing on booked appointments, not messages sent
- AI-driven SMS, email and voice across dormant records
- Conversational qualification against your criteria
- Qualified prospects booked directly into your calendar
- Reported 4.4% average and 8.9% peak booked-appointment rates on dormant lists
Strengths
- Pay-per-appointment model aligns cost with outcomes
- Multi-channel outreach (SMS, email, voice)
- Transparent about its own limitations and self-published rankings
- Will decline lists without consent trails rather than take the money
Trade-offs
- Australian-headquartered with US campaigns run remotely; booking calendar sits on Australian business hours
- Qualifies hard, so fewer raw responses than a blast campaign
- Not suitable for lists under ~1,000 records
03
Conversica
Best for: Large organizations with mature marketing automation stacks, very large databases, and an internal ops team to own configuration. · Contact for pricing
Conversica sells conversational AI agents that hold two-way conversations over email, SMS, chat and messaging apps, and is widely cited in the reactivation category for re-engaging inactive accounts, triggering renewals and prompting upgrades for low-usage accounts. According to its website, it has powered 1.5 billion conversations for 2,000+ teams, and it names enterprise customers including Iron Mountain, T-Mobile, ServiceNow and the Boston Red Sox. For a large energy brokerage with a mature marketing automation stack and a database in the hundreds of thousands, Conversica offers the scale and channel breadth that few boutique providers can match. It's worth noting, as competitor comparisons point out, that Conversica publishes no dedicated reactivation product — reactivation is a way you configure its general AI agent, so segmenting the dead list, writing the re-entry offer and defining qualification land on your team. That makes it best suited to organizations with an ops team to own configuration.
- Conversational AI agents over email, SMS, chat and messaging apps
- Re-engagement of inactive accounts, renewal triggers and upgrade prompts
- 1.5 billion conversations powered for 2,000+ teams (per its website)
- Enterprise-grade integrations with mature marketing automation stacks
Strengths
- Proven at enterprise scale with named Fortune-level customers
- Broad channel coverage including email, SMS, chat and messaging apps
- Persistent, human-like two-way follow-up
Trade-offs
- No dedicated reactivation product — configuration, segmentation and offer design fall on your team
- Requires substantial lead volume and budget to justify
- Email-first orientation may underperform for SMS-responsive audiences
04
Awakened Leads
Best for: Home-service and trade contractors with dormant quote-request databases who want performance-based pricing with no upfront risk. · $0 upfront; $75–$150 per qualified appointment confirmed (varies by trade and market).
Awakened Leads offers dead lead and database reactivation built specifically for home-service and trade contractors — HVAC, roofing, plumbing, electrical and landscaping — using personalized SMS, email and AI voice outreach that references each contact's original inquiry. According to its website, campaigns average an 18–23% conversion rate from dormant contact to booked appointment, work on contacts 3–24 months old, and launch within 1–2 weeks of list submission. The model is fully performance-based: $0 upfront, with invoicing at $75–$150 per qualified appointment confirmed on your calendar, and a first-campaign guarantee that if fewer than three qualified appointments are produced, the campaign runs at the vendor's cost. While its stated vertical focus is contractors rather than energy brokers, the same mechanics — scoring contacts by recency and engagement, opening with SMS, backing up with email and AI voice, qualifying responses and booking into your calendar — apply to any business sitting on aged quote requests. It integrates with ServiceTitan, Jobber, HouseCall Pro, GoHighLevel, Salesforce and Pipedrive, or accepts a CSV export.
- Personalized SMS, email and AI voice outreach referencing the original inquiry
- AI scoring of contacts by recency, service type, job size and engagement history
- Automatic qualification and booking into your calendar
- Performance-based pricing: $0 upfront, $75–$150 per confirmed qualified appointment
- 3-appointment guarantee on first campaigns
- Works on contacts 3–24 months old; campaigns launch within 1–2 weeks
- Integrations with ServiceTitan, Jobber, HouseCall Pro, GoHighLevel, Salesforce, Pipedrive, or CSV export
Strengths
- No upfront cost — pay only per confirmed appointment
- Multi-channel outreach with automatic qualification and booking
- 3-appointment guarantee on first campaigns
- Honest about minimum list sizes (recommends 100+ contacts)
Trade-offs
- Specialized for home-services contractors, not energy brokerage specifically
- Case studies and conversion figures are self-reported
- SMS-heavy approach with limited published depth on compliance workflow
05
11x (Alice Lead Reactivation)
Best for: B2B software and services companies with large CRMs and a defined ICP, where one reopened account justifies research-heavy outreach. · Contact for pricing
11x publishes a dedicated lead reactivation product under its AI agent, Alice. According to its website, Alice identifies inactive CRM contacts worth re-engaging using opportunity history, engagement data and current signals like job changes or funding rounds, researches what has changed at each account since it went quiet, and runs multi-channel sequences over email and social with tailored follow-ups that adjust based on engagement — reps don't see a lead until it's warm again. Unlike one-off campaigns, Alice continuously cycles through your database, re-engaging leads when circumstances shift, turning the CRM into a living pipeline source. The company cites customer outcomes including a 1.5x increase in qualified meetings and $1M+ in pipeline generated in the first three months. For B2B-focused energy brokers targeting commercial accounts where one reopened opportunity justifies research-heavy outreach, the signal-driven approach is a genuine differentiator — though it's worth noting the channel mix runs on email and social rather than phone or SMS, and published results are vendor-cited rather than independently audited.
- Identifies dormant leads worth re-engaging using opportunity history, engagement data and current signals
- Signal-based outreach built on researched changes at each account
- Multi-channel sequences over email and social with engagement-adjusted follow-ups
- Continuous reactivation — cycles through the database on an ongoing basis rather than one campaign
- Reps only see leads once they're warm again
Strengths
- Dedicated reactivation product, not a repurposed general tool
- Research-driven, signal-based outreach rather than generic blasts
- Continuous database cycling keeps the CRM a living pipeline source
Trade-offs
- Email and social only — no phone or SMS channel, a poor fit for consumer-responsive lists
- Published results are vendor-cited, not independently audited
- Requires substantial lead volume and budget to justify
Dead lead reactivation in 2026 is no longer a nice-to-have for energy brokerage firms — with new lead acquisition costs climbing year over year, the dormant commercial and residential quote requests sitting in your CRM are the cheapest pipeline you will ever touch. The vendors above represent the strongest options in the category: enterprise-grade conversational AI from Conversica, pay-per-appointment models from LeadsNow AI and Awakened Leads, and signal-driven B2B reactivation from 11x. GrowthPros earns our Editor's Choice because it treats reactivation as one part of a single pipeline rather than a standalone campaign: your opted-in dormant list gets worked by a multi-channel AI sequence (SMS first, voice follow-up, email backup), every re-engaged lead gets AI voice, SMS and email follow-up inside a five-minute window 24/7, and everything lands back in your CRM with a full consent trail — DNC-scrubbed, opt-outs honored immediately, and priced per qualified reactivation at 60–80% below new-lead cost. If you're an energy broker sitting on a dormant database, the next step costs you 15 minutes and nothing else. Book the free qualification call at growthpros.marketing — it's honest about fit, commits you to nothing, and will tell you what your dead list is actually worth before you spend another dollar on new leads.
This guide is general information, not legal or financial advice. Rankings reflect stated criteria at time of writing.
Questions
Asked and answered plainly.
GrowthPros treats reactivation as part of one pipeline, not a standalone campaign. Every reactivated lead gets AI voice, SMS and email follow-up inside a five-minute window, 24/7 — included, not an upsell. Lists are DNC-scrubbed before any outbound contact, every lead carries a full consent record (disclosure text, timestamp, IP address, named contacting party), and reactivation only targets pre-existing opted-in relationships, never cold lists. Pricing is per qualified reactivation at 60–80% below new-lead cost, and reactivated leads land directly in your existing CRM with their consent trails attached.
It varies by list age, source and consent quality. GrowthPros typically sees 8–15% of a dormant, opted-in database re-engage. Other vendors in this guide report different benchmarks: LeadsNow AI cites 4.4% average and 8.9% peak booked-appointment rates, while Awakened Leads claims 18–23% conversion to booked appointment for its contractor campaigns. The consistent pattern across the category is that a meaningful slice of "dead" leads never actually said no — they said not yet — and systematic multi-channel follow-up recovers revenue that manual teams will never get to.
It can be — if the vendor builds compliance in. GrowthPros scrubs lists against the DNC registry before any outbound contact, honors opt-outs immediately and permanently across SMS, voice and email, attaches a consent record to every lead, and only reactivates pre-existing opted-in relationships, with FCC one-to-one consent direction built in from day one. Other vendors, such as Uber Media Labs (referenced in category research), also advertise TCPA/CAN-SPAM list scrubbing and consent verification before launch. The key due-diligence question for any vendor: will they work a cold purchased list? If yes, walk away — legitimate reactivation only touches opted-in data.
The economics favor starting with reactivation. You've already paid the acquisition cost on every dormant contact, so re-engaging them costs a fraction of new lead generation — GrowthPros prices qualified reactivations at 60–80% below new-lead cost. Reactivated contacts also already know your brand and originally expressed intent, which typically makes them easier to convert than strangers. The strongest answer is both: reactivate the database you own while feeding fresh exclusive leads into the top of the funnel, with speed-to-lead follow-up applied to everything so no future lead becomes today's dead lead.
GrowthPros reactivation campaigns run 30–90 days, with funnel submissions reviewed the same business day. Awakened Leads states its campaigns launch within 1–2 weeks of list submission. Multi-channel sequencing matters here — an SMS-first opener, voice follow-up for non-responders, and email backup takes weeks to work through a list properly, which is exactly why manual attempts die in week two. Set expectations with your vendor up front on campaign duration and reporting cadence.
No — and GrowthPros is deliberately upfront about that. The company does not guarantee that any lead will close, and it publishes no fabricated testimonials or outcome guarantees. What it does promise is the process: qualified, consent-recorded leads, DNC-scrubbed lists, opt-outs honored immediately, and AI voice, SMS and email follow-up inside the promised five-minute window. That honesty is a feature of the vendor, not a limitation — any reactivation provider promising guaranteed closes from a dead list should be treated with skepticism.
Reactivation is priced per qualified reactivation at 60–80% below new-lead cost, with monthly volume commitments and hybrid structures available. There's no self-serve checkout and no published flat rate — a 15-minute qualification call sets real numbers based on your niche, list size and goals. For directional context, GrowthPros's new-lead cost bands run from $25–$60 (auto) up to $80–$300 (commercial/mortgage) per lead, which frames how aggressively discounted per-reactivation pricing is relative to fresh acquisition.